Accenture Interactive-a new breed of agency that's all about the Experience. For us, customer experience is not an add-on; it's foundational to who we are and how we empower our clients. As the world's largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people's lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world's greatest experiences. Visit us here to l earn more about what makes us the Experience Agency .
There will never be a typical day at Accenture Interactive, but that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here's a snapshot of your responsibilities:
- Lead a team that will perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities.
- Lead teams and manage clients through the deployment of digital analytics platforms (Adobe Analytics, Google Analytics Premium, etc.) across digital properties including mobile web and apps.
- Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to a senior client audience
- Manage the strategic deployment tagging for digital analytics, paid media, and 3 rd party applications
- Help businesses evolve organizational processes to better leverage data and insights
Here's what you need:
- Minimum of 4 years of experience in digital marketing and/or digital analytics
- Minimum of 4 years of experience using, installing and/or customizing web analytics and tag management solutions
- Bachelor's degree or equivalent (minimum 12 years) work experience
- Passionate about data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)
- Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty
- Ability to communicate business objectives to a senior audience
- Ability to manage a team responsible for running a digital analytics program
- Technical understanding of how digital analytics and tag management solutions are deployed
- Ability to complete complex tag deployment within tools like Dynamic Tag Manager and Google Tag Manager
- Knowledge of web analytics and tag management solutions and differences between providers (ex: Adobe, Google, Tealium, Ensighten , etc.)
- Knowledge of Customer Data Platforms and Public cloud technologies
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