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Accenture Interactive-a new breed of agency that's all about the Experience. For us, customer experience is not an add-on; it's foundational to who we are and how we empower our clients. As the world's largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people's lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world's greatest experiences. Visit us here to learn more about what makes us the Experience Agency .
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Job Summary:
As a CRM/Loyalty Senior Strategist in Marketing Strategy and Planning, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive business growth for our clients. You'll champion and oversee a wide range of marketing activities across the funnel, including research, brand strategy, digital strategy, marketing planning, and reporting. Externally, you'll help us grow long-term relationships with our clients, become a go-to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you'll inspire and mentor junior talent on the team as you help grow our practice and capabilities. You'll also collaborate and work hand-in-hand with others at Accenture as you integrate related business activity, particularly in creative agency services, marketing operations, media, and data and analytics.
We're looking for agency strategists who are seeking a new career opportunity to go above and beyond their current day-to-day. You're someone who wants to solve complex client challenges and can see the big picture for what the future can and should be, while being able to act upon that vision and drive the work forward today. A strategic thinker who loves to pull together disparate thoughts, ideas, and activities and bring them together in your own unique solution. You love the pitch and are an amazing storyteller who inspires others. You must have an entrepreneurial spirit and love to collaborate with others to build new things. You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push the boundaries.
Key Responsibilities:
- Developing and championing marketing strategies to grow our clients' business
- Managing execution of integrated marketing plans to drive customer acquisition, conversion, and retention
- Gathering and analyzing insights and data to determine the most valuable opportunities to improve marketing performance
- Building trusted relationships with clients and colleagues, viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
- Playing an integral role within the practice to create and expand practice offerings
- Nurture and mentor junior talent to grow the Marketing Strategy practice
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Qualifications
Basic Qualifications:
- Bachelor's degree or equivalent (minimum 12 years) work experience
- Minimum of 3 years of marketing planning experience
- Minimum of 3 years in agency environment
- Minimum of 3 years in direct-to-consumer CRM role
- Strategic planning skills: strong strategic thinker, search for insights, and shepherd strategic idea
- Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
- Related work experience which demonstrates an understanding of and skill in the confluence of brand management and direct-to-consumer marketing principles
- Knowledge and skill with data, data management, data activation and statistics, particularly as it relates to CRM and consumer analytics
- Experience developing or running a brand loyalty program is preferred, but not required
- Ideal experience in beauty category
- Ability to lead presentations and effectively analyze and translate data into actionable business plans
- Experience building out assets for client workshops, business development efforts, and constructing high-impact strategies
- Experience of key business performance metrics and KPIs
- Digitally fluent, with knowledge of digital marketing best practices
- Demonstrated ability to work in a fast-paced dynamic environment with limited guidance
- Seeking a diverse array of agency experiences across industries and strategic skill sets
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