Craig Fisher leads employer branding at software giant CA Technologies. His digital branding methods have been adopted as best practices by companies like LinkedIn, Zappos, YUM! Brands, Hootsuite, and many more. He’s been detailed in the Wall Street Journal, Mashable, NBC News, and The Huffington Post; and is listed among HR and Recruiting’s top influencers and most engaging keynote speakers. Craig blogs at www.fishdogs.com and is co-host of the Cool Tools Show. He’s the proud recipient of multiple “World’s Greatest Dad” awards from his three boys.