Many people would love to to be more creative, but just don’t think they’re cut out for the job . “I’m just not the creative type,” they say, and they leave the innovation to the graphic designers and copywriters.
But David Kelley, co-founder of IDEO and professor at Stanford’s d.school , doesn’t believe there’s such a thing as a non-creative type. Instead, he thinks that anyone—even people who are traditionally more analytical—can turn their fear of creativity into familiarity and re-discover their creative potential. If you’ve ever been afraid to call yourself creative, his talk is a must-watch.
Want to re-discover the creative person in you? Check out the d.school’s virtual crash course in design thinking .
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