Most of us know how important culture is to a company. (In fact, studies show that culture explains 89% of whether an employee will thrive or fail in an organization!)
But even if you understand how important a strong company culture is, how do you create one if you're an entrepreneur building up your team? In this video, business psychologist Natalie Baumgartner explains what goes into building a culture and how senior leadership can use this information to guide the culture of their own organizations.