Out of the Office
Bread Goes to SxSW
Team trips are a common occurance at Bread. So when South by Southwest came up, the whole team headed down to Austin for the festivities—and brought the Bread mascots with them! To ramp up the fun (and help promote their brand), they got people on the street to tweet a picture of the mascot with the hashtag #ifoundbreadatSXSW.
Who Uses Bread
Working With the Music Industry
Bread has been a popular marketing tool in the music industry ever since its first campaign with Lady Gaga, who used the platform to promote her album “Born This Way.” Since then, big names including Britney Spears, Rihanna, Jason Derulo, and even brands like MTV and the Grammy’s have used Bread. Users outside the industry include Kiva, TOMS shoes, Warby Parker, and Arby’s.
“One of my favorite aspects of Bread is figuring out how to tackle both the everyday consumer to give them a better everyday ad experience, and target the brands to give them a full, really engaging way to connect with their followers.”
“We’re in a really cool spot in between advertising and technology, so we can connect with a lot of different people.”
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