The Hunger Games: A $100 Million Bet on Women as Leaders
In The Hunger Games, Katniss Everdeen embarks on a hero’s journey armed only with her bow, her arrow and her wits: She must survive a televised death match against 23 other young people if she’s to return home and continue hunting to provide food for her family. But in the real world, the character Katniss Everdeen faces an even greater challenge: Proving that pop culture will embrace a heroine capable of holding her own with the big boys.It’s a battle fought on two fronts. First, The Hunger Games must bring in the kind of box office numbers that prove to Hollywood that a film led by a young female heroine who’s not cast as a sex symbol can bring in audiences. And second, for Katniss to truly triumph, she must embody the type of female heroine — smart, tough, compassionate — that has been sorely lacking in the popular culture landscape for so very long.
I have not read The Hunger Games , but I’ve been devouring the coverage online ever since I was alerted by one of my main pop culture bellwethers, Kristin Maverick , that it was worth noting. She was quickly followed up by another, Jenna Wortham , and solidified by my book-world bellwether, Glynnis MacNicol.
This story definitely seems a few shades rougher than the TriWizard Tournament! (And that, by the way, was pretty rough, given where the portkey took them.) But given that the NYT cautions viewers about “ Brutal child-on-child violence and death ,” it’s clearly got it over Harry Potter. (And the book is apparently even rougher . Wow.)
But until Cindy Gallop forwarded me this article from Wired, it hadn’t occurred to me that there was a lot more to the Hunger Games hoopla than Elizabeth Banks in creepy funhouse makeup. I must be slipping. Of course there are longer-term implications. This is a female action-heroine lead, and one with a minimum of sexualization to boot. (Ever see this: if male superheroes were clothed as female superheroes ? Right .)
Predictably, Hollywood is already wondering who will show up to care about a female action hero who doesn’t need saving , and push this flick into blockbuster territory. Which is where it needs to be in order to get other projects featuring strong leading women greenlit and into production. Which, as we know from the Bechdel Test , is always an uphill battle.
The number that’s being bandied around: $100 million. That’s the opening that The Hunger Games needs to prove that a chick action hero can open a blockbuster. The LA Times thinks it’ll hit it . AdAge has doubts . Thor didn’t hit that, by the way—but they still made a movie about Ryan Reynolds in green spandex ( $53 million , and deemed a success). But, you know, those are dudes.
So, okay, Katniss has to make it to $100 million. I guess that means I’ll have to see a chick flick this weekend—because if “chick flick” now means a humungous action blockbuster featuring strong decisive women supported by an incredible cast and an unstinting budget... then I volunteer as a Tribute.
Rachel is a writer and social entrepreneur based in New York. She is the co-founder of Change The Ratio, which seeks to increase visibility and opportunity for women in tech and new media (and, really, wherever ratios need changing, but you gotta start somewhere!). A former lawyer who writes about media, politics, culture & technology, she is the Editor-at-Large at Mediaite.com and was a founding editor at both Mediaite and the Huffington Post, where she launched the "Eat The Press" section as HuffPo's first standalone vertical. Her writing has appeared in publications like the New York Times, Newsweek, The Daily Beast, Glamour and many others and in numerous anthologies on extremely random subjects. She speaks widely at conferences, on panels and on TV. (She is also the co-host of "The Salon" on the Jewish Channel -check local listings!).More from this Author