Meet Elena Kiam, the Creative Director and style genius behind lia sophia. lia sophia is based on what Elena calls social fashion, where “women get to experiment with jewelry in a judgment-free zone and feel confident and beautiful, all in the company of their closest girlfriends.” Founded in the 1970s, the Kiam family’s jewelry company is now a booming business, with millions of devoted customers, over 25,000 entrepreneurial advisors hosting lia sophia parties, and dozens of celebrity fans. And beyond Elena’s traveling for creative stimulation, designing timeless pieces, and inspiring others to start their own businesses, she’s also a devoted wife and mother. Her ability to juggle it all (while remaining impeccably dressed) makes her a role model and style icon for women everywhere. We had the chance to chat with Elena about her career beginnings, design muses, and wardrobe favorites. Find out what inspires the lia sophia looks, plus snag her advice on accessories for every occasion.