Management Style

Measuring Good: 5 Ways to Show Your Business' Impact

Career Guidance

Susan McPherson is a serial connector, passionate cause marketer, angel investor, and corporate responsibility expert. Recently, she launched McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, and continues to consult for Fenton as a strategic advisor. She’s a regular contributor to the Harvard Business Review, Forbes, and Triple Pundit, and has 25+ years experience in marketing, public relations, and sustainability communications. Find her at McPherson Strategies.

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