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In part two of our three-part series exploring the new rules for employers, we examine our second rule: Employers must use a series of creative tactics to get discovered by candidates.

Job seekers are no longer simply visiting career sites directly and applying to jobs. They are engaging with multiple touch points and researching a number of different channels. As an employer, you need to make sure you’re building your employer brand across those channels so active and passive candidates have ways to discover you.

Amplify Your Employer Brand and Get Discovered—Webinar

To learn more, watch our webinar, “Amplify Your Employer Brand and Get Discovered,” hosted by The Muse Director of PR and Communications Tiffany Eckelberg, and Phenom People Chief Evangelist and Talent Board Chairman Ed Newman. You’ll learn about the new ways candidates are searching, how to identify channels for discovery, and creative ways you can build your employer brand.

Watch it here now.

Bonus Content: When Social Media Meets Employer Branding: Your Guide to Doing it Right

Once you’ve watched the webinar, download our quick and easy guide to social media for employer branding. A strong and authentic online presence can mean big things for your company’s employer brand—from driving employee engagement and advocacy to showing potential candidates how awesome your culture is. We created this resource to help you get started with the basics.

Download it here now.