No matter how awesome your company is—or how great you are at running it—you’re not going to be able to please everyone. And unfortunately, when customers have the option of plastering their less-than-ideal experiences all over social media, things can go downhill fast—especially if you don’t know how to respond effectively.

So, whether you run a small boutique or head up the social media for a giant corporation, it’s incredibly important to know how to deal with social media complainers. To help you figure out what type of social media complainer you’re dealing with (that’s right—they’re not all the same!) and learn how turn his or her experience around, check out the infographic below.


Infographic courtesy of ExactTarget. Photo of angry cartoon courtesy of Shutterstock.