How do you attract the very best talent to your company? Here at The Muse, we all know it comes down to one important word: content.
Crafting top-notch content campaigns for your employer brand means that you can foster greater awareness among your target pool of candidates, give talent a clear understanding of what your company is really like, and convert passive candidates into active and engaged applicants.
Now comes the big question: How can you come up with compelling content campaigns? And, even more importantly, what can you do to successfully promote your content and get your company in front of more eyeballs?
Good news—our latest ebook is here to help you do just that. In this comprehensive guide, we cover everything you need to know to knock your content campaigns out of the park.
We’ll start with the steps you need to take to create authentic content for your own company. From building your target talent personas to pulling helpful information out of your existing employees, checking off these steps will make the task of content creation far more painless.
Next? Well, it’s all about distribution. After all, your content doesn’t do any good if nobody actually sees it.
Our ebook dishes out all sorts of helpful tips and strategies you can use to get your brand new content in front of the people that you really want to see it. We’ve also included tons of examples from employers just like you, so that you can see those suggestions in action and get your own creative juices flowing.
Sound like something you don’t want to miss? We thought so.
Grab our new ebook right here and get ready to roll up your sleeves and take your company’s content game up a notch.
Photo of people in meeting courtesy of Klaus Vedfelt/Getty Images.
Kat is a Midwest-based freelance writer, covering topics related to careers, productivity, and the freelance life. In addition to The Muse, she's a contributor all over the web and dishes out research-backed advice for places like Atlassian, Trello, Toggl, Wrike, The Everygirl, FlexJobs, and more. She's also an Employment Advisor at a local college, and loves helping students prepare to thrive in careers (and lives!) they love. When she manages to escape from behind her computer screen, she's usually babying her two rescue mutts or continuing her search for the perfect taco. Say hi on Twitter @kat_boogaard or check out her website.More from this Author