For anyone trying to build a personal or professional brand, email newsletters are becoming increasingly popular, and it’s easy to see why. They provide a great way to regularly engage current and potential customers, build a sense of community around a brand, and even boost sales. Plus, they’re relatively cheap to get off the ground and maintain with a Squarespace website and their product Email Campaigns.
But what does it take to launch and publish a regular email newsletter? Time and effort. Even after accomplishing the work that goes into creating and launching your newsletter, you’ll be regularly keeping an eye out for compelling content to share—or creating your own. You’ll also need to maintain email preferences for your subscriber lists, proofread and check for rendering errors, and test design features, send times, subject lines, and calls to action.
Before you get the chance to experiment with exciting A/B tests though, you must take your first step: creating your email newsletter. Here's how.
You have your content planned and a base to send it to, but don’t stop there. Consistently check in to see what is resonating with your subscriber base and use that information to inform future content.
Try A/B testing subject lines and images, varying the email length, and changing up the time of day you send. You’ll be your own email marketing whiz in no time.