You’re looking for a job, and you’ve heard “network, network, network!” more times than you can possibly count. So, you bit the bullet and signed up for a meet-and-mingle networking event in your field.
As you’ve probably gathered, networking is much more than showing up, grabbing some free snacks, and passing out business cards. It’s about meeting people, sharing who you are and what you do, and gaining some valuable contacts and information that you can use in your job search or at work in the future.
And to make the most of it, all it takes is a little preparation and practice. Here’s what you need to know before you grab your purse and go.
Before You Go
1. Have a Goal
Before you get to the event, ask yourself, “why am I going?” Come up with two outcomes you hope to get out of the event—say, meeting three new people or getting one new job lead. (Or, if you’re going to reconnect with friends, that’s fine, too!) Knowing ahead of time what you’re hoping to accomplish will help you stay focused—not aimlessly wandering around.
2. Dress to Impress
When you’re planning your outfit, pick something professional —you won’t make an impression (at least, not a good one) if you look dishevelled, disorganized, or overly casual. But also pick something that makes you feel good—a great dress or those new shoes you’ve been wanting to wear will help you exude confidence in what can be an uncomfortable setting.
3. Bring Business Cards
This one seems basic, but I can’t tell you how many people I’ve seen forget their cards or say “I just gave away my last one!” Bring more business cards than you think you’ll need, and keep a stack of them in a card case. This way, they won’t get dirty or crumpled in your purse, and you can grab them quickly—it’s much more professional to pull your card out of a case then go searching through your bag.
While You're There
4. Make an Effective Introduction
When you meet someone new, introduce yourself by making eye contact, smiling, stating your first and last name, and giving a firm but brief handshake . Then, listen for the other person’s name (believe me, it’s easy to miss when you’re nervous), then use it two times while you’re speaking. This will not only help you remember her name, but also appear sincere and interested in the conversation.
5. Listen First, then Speak
Here’s a networking secret: Let the other person speak first! Most people don’t realize this, but the person who talks about herself first is only being half listened to. If your counterpart is preoccupied with what she’s going to say when it’s her turn to speak, she’ll only be partially tuning in to what you’re saying. But by asking the other person questions first, she’ll will be much more relaxed and focused when the conversation turns to you.
6. Show Sincerity and Interest
Have a few good questions in your back pocket. Asking the other person about her background and work will show her that you’re interested in more than just your own job opportunities . The best questions are ones that can’t be answered by just “yes” or “no,” such as:
7. Get to the Point
When it’s your turn to share what you do, state it in just 2-3 sentences . You can delve into greater detail later on, but people will lose interest very quickly if you can’t cut to the chase. Similarly, avoid using industry jargon. The key to effectively networking is to build rapport, so if someone can’t understand what you’re talking about, a connection won’t happen.
8. Take Notes
You probably won’t remember the important details of every conversation, so it can be helpful to write them down. After mingling with a few people, find a corner of the room to subtly make notes on the back of each person’s business card about who she is, what you talked about, and any follow-up you want to do. Remember, the purpose of a networking event is to connect with people in the future, and this will make following up with them much, much easier.
After the Event
9. Follow Up
A few days after the event, send follow-up emails to anyone you met that you’d like to continue networking with. Make sure to personalize each email, letting each person know you enjoyed meeting them and mentioning something that you talked about. A tip: One of the quickest ways to stop a connection is to send someone a generic LinkedIn invite.
This is also the time to suggest any follow-up, for example, to ask your new contact to meet up for an informational interview .
Networking is one of the greatest tools you have in your job search, and by being prepared for the event, professional once you get there, and proactive with your follow-up, you can make sure you get the most out of it. Beyond that, just try to relax and have some fun!
Photo of Networkers courtesy of Shutterstock.
Laura Katen is President of Katen Consulting, a women-owned NY-based professional development training company. Katen Consulting facilitates soft skills workshops in the areas of First Impressions + Business Success, Personal Brand + Appearance, Effective Communication, Interactions + Building Rapport, Strategic Dining, Networking Savvy, and Presentation Skills—all geared to help employees, entrepreneurs, job seekers, and students appear polished, professional, and make a positive impression in the workplace. To email or tweet: www.katenconsulting.com or @katenconsulting.More from this Author