Email can be one of the best ways to reach out to prospects. However, as sales people know, getting replies to your sales emails may be easier said than done.
So, what can you do to improve your chances? Here are the top 10 ingredients to writing a message that’ll get the results you want.
1. Craft an Email Subject Line That Stands Out
The first part of any successful sales email is the subject line. To boost the chances of your email not being sent straight to the trash, you need a header that stands out. It should be short and simple to grab the attention of the reader and compel them to open it. For example:
- “Question About [Prospect’s Goal]”
- “[Prospect Name] I Have a Question for You About [Topic]”
- “Have You Thought About [Your Strategy or Idea]?”
2. Keep Things Short and Simple
The most effective sales emails are short and to the point—no one likes to have their time wasted. For example:
Subject Line: Your Thoughts On [Goal/Strategy/Product]
You’ve been using [product] for some time now. We would be pleased to hear your thoughts on it and whether you would recommend it?
Do you have anyone you can refer to us that would benefit as you have?
3. End With Specifics
If you’re sending out a sales email with the hope of clinching that all-important meeting, don’t be vague. People like clear directions. For example:
Subject Line: [Prospect’s Name] Ready for the Evaluation?
The evaluation for [software/product] is on [exact date and time].
Are you available? If not, let me know what time suits you.
4. Keep Things Personal
People like to see their name pop up on the computer screen, so make your sales emails personal and targeted. For example:
Subject Line: Hi [Prospect’s Name]
How have you been enjoying [product]? [More information on the product]
Thanks for your time. Let us know if we can do anything else for you. In the meantime, why not check this out; we thought it might be of interest to you [relevant link].
5. Avoid Using These Words
Don’t make your message look as though it’s a mass marketing email. Instead, make it appear tailored to the specific person and not overly sales-y. For example, avoid words in the subject line such as:
6. Don’t Use Generic Opening Lines
Just as important as the subject line is the opening line of the email. Therefore, avoid generic statements like:
- “You don’t know me but….”
- “I checked out your website and…”
- “Go to [site] for an exciting discount!”
7. Give Thought to Your Signature
Your signature goes toward your credibility, so you should give it some thought—and, don’t let it be a distraction. Here are some tips for crafting the perfect one:
- Keep it short—no one likes having to scroll
- Keep it simple with neutral colors and plain text
- Include your (most important) contact information
8. Share Numbers
Numbers play an important role in an engaging sales email and may increase the chances of it getting read. Here are some tips for using them to your advantage:
- If you use numbers in the subject line, always write them numerically so they stand out—“33” instead of “thirty-three,” for example
- Whenever possible, include data and statistics related to your product
- Three is said to be a magic number in communication, so if you’re making a list, make it in threes (or, break your email into three paragraphs)
9. Add in a Little Humor
There’s nothing like humor to lighten the mood and make the prospect smile. For example:
Haven’t heard from you for some time. Could it be:
1. You’re on a tropical island sipping cocktails by the ocean?
2. You’ve just been really busy and haven’t had time to catch up?
3. You’re stuck in the bathtub and can’t get out—need me to call 911?
Please get in touch, I’m worried about you.
10. Research, Research, Research
Doing your research is extremely important in your sales email. So, find out what the prospect cares about, dig up some key points relevant to them to include, and use Google, their website, and social media to get a good sense of the person you’re reaching out to. Then, incorporate that knowledge into your email.
Ready to send that email? With these 10 tips, you can bet you’re going to get a response (or, at least make the prospect like you more).
This article was originally published on Medium. It has been republished here with permission.
Photo of person sending email courtesy of shapecharge/Getty Images.
Jon has been working in communications for over a decade for agencies, startups, and corporations. He created and continues to write Creatomic, the largest Medium blog in Australia. He's held multiple C-level roles as Chief Marketing Officer and Marketing GM for both a financial services firm and a tech-based web platform. He studied the liberal arts, PR, marketing, and communications at Griffith University, Campion College, and the University of Technology, Sydney. He has also spoken at conferences and events throughout Australia and globally. Check out his personal website or his company website, Opkomend Creative.More from this Author