10 jobs for "TikTok Shop - Merchant Growth Strategy Manager"

Responsibilities

The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

About the team:
TikTok Shop is an e-Commerce platform fully integrated into TikTok.

Responsibilities
- Develop and drive merchandise strategy for a regional market, covering merchant onboarding, product listing, supply growth, and long-term merchant operations.
- Identify structural opportunities across categories, price segments, brands, and merchandise supply by combining consumer demand, industry trends, and platform performance data.
- Diagnose key merchant challenges across product selection, listing quality, pricing, content supply, traffic acquisition, and conversion, and design targeted solutions to improve product variety, competitiveness, sell-through, and overall supply quality.
- Partner with category operations, merchant operations, content operations, and product teams to translate merchandise strategies into actionable project plans, operating mechanisms, and scalable execution frameworks.
- Leverage platform product capabilities and tools to build scalable solutions for merchandise diagnostics, opportunity product identification, merchant segmentation, and strategy communication.
- Establish and monitor key metrics related to merchandise strategy, including supply scale, product quality, price competitiveness, traffic efficiency, conversion rate, sell-through rate, and ROI, and continuously iterate strategies based on data reviews.
- Lead cross-functional initiatives, coordinate resources, and drive execution for priority categories, merchants, and product projects while developing reusable methodologies.

Qualifications

Minimum Qualification(s)
- Proficient in Chinese speaking to work with Chinese speaking merchants
- Experience in e-Commerce strategy operations, merchandise operations, business analysis, category operations, or related fields, as well as experience working on strategy analysis, business analysis, platform operations, or operational excellence initiatives.
- Strong understanding of how merchants, products, content, traffic, and transactions interact within an e-Commerce or marketplace ecosystem.
- Strong strategic and business analysis skills, with the ability to define problems, break down data, identify opportunities, design solutions, and drive implementation reviews.
- Proficiency in analytical tools such as SQL, Excel, and AI Agent tools, with the ability to analyze category and price segment structures, supply efficiency, traffic sources, user segments, conversion funnels, and ROI.
- Strong cross-functional collaboration and project management skills, with the ability to work with product, category, merchant operations, and content operations teams in a complex business environment.
- Strong written and verbal communication skills in English, with the ability to work effectively in a global and cross-cultural environment.

Preferred Qualification(s)
- Experience in e-Commerce platforms, marketplace operations, consulting, business analysis, or commercial strategy.
- Experience in regional or international market operations.
- Ability to combine frontline business judgment with scalable thinking, including designing tailored solutions for key merchants or categories and converting common issues into rules, product tools, or standardized operating mechanisms.
- Strong data sensitivity, logical thinking, and problem-solving skills.
- Ability to drive cross-functional initiatives independently and deliver high-quality results in a fast-paced environment.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Proficient in Chinese speaking to work with Chinese speaking merchants
- Experience in e-Commerce strategy operations, merchandise operations, business analysis, category operations, or related fields, as well as experience working on strategy analysis, business analysis, platform operations, or operational excellence initiatives.
- Strong understanding of how merchants, products, content, traffic, and transactions interact within an e-Commerce or marketplace ecosystem.
- Strong strategic and business analysis skills, with the ability to define problems, break down data, identify opportunities, design solutions, and drive implementation reviews.
- Proficiency in analytical tools such as SQL, Excel, and AI Agent tools, with the ability to analyze category and price segment structures, supply efficiency, traffic sources, user segments, conversion funnels, and ROI.
- Strong cross-functional collaboration and project management skills, with the ability to work with product, category, merchant operations, and content operations teams in a complex business environment.
- Strong written and verbal communication skills in English, with the ability to work effectively in a global and cross-cultural environment.

Preferred Qualification(s)
- Experience in e-Commerce platforms, marketplace operations, consulting, business analysis, or commercial strategy.
- Experience in regional or international market operations.
- Ability to combine frontline business judgment with scalable thinking, including designing tailored solutions for key merchants or categories and converting common issues into rules, product tools, or standardized operating mechanisms.
- Strong data sensitivity, logical thinking, and problem-solving skills.
- Ability to drive cross-functional initiatives independently and deliver high-quality results in a fast-paced environment.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

View company profile