1,533 jobs for "Product Marketing Lead"

Responsibilities

The e-Commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-Commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-Commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-Commerce ecosystem that is innovative, secure and intuitive for our users and brands.

- Work closely with cross-functional leads to deeply understand the needs of e-Commerce consumers, merchants, and influencers in the Latin America market and other global markets;
- Collaborate with stakeholders to identify the key research questions that will help shape the e-Commerce product strategy in different markets;
- Identify and create the best research methods based on the question, timeline, and resourcing;
- Design and implement research, synthesize findings into practical and impactful insights to help stakeholders make decisions;
- Measure and track how product changes affect user behaviors and attitudes over time across different markets, reveal the key reasons with solid data rationale;
- Initiate foundational research and gather insights from relevant industries to help stakeholders explore the possible solutions to challenging long-term product questions.

Qualifications

Minimum Qualification(s)
- Minimum 1 year of experience in UX research.
- Bachelor's degree or above in Psychology, Statistics, Sociology, Marketing Research, Economics, International Trade, or other related fields.
- Experience and/or knowledge in both qualitative and quantitative research methods, such as: usability studies (remote/in lab), focus groups, interviews, concept tests, diary studies, surveys, data analysis, A/B testing, etc. Be able to conduct interviews/design questionnaires in the US.

Preferred Qualification(s)
- Prior experience in the E-commerce/tech industry.
- Ability to work independently with limited supervision and take initiative to solve problems and learn new things; travel to Latin America for 2 to 3 weeks per quarter for business purposes.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Great written and spoken communication skills to influence product partners and major company decisions.
- Ability to analyze large sample data with statistical tools, such as SQL, Python, R, SPSS.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $102600 - $143640 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Minimum 1 year of experience in UX research.
- Bachelor's degree or above in Psychology, Statistics, Sociology, Marketing Research, Economics, International Trade, or other related fields.
- Experience and/or knowledge in both qualitative and quantitative research methods, such as: usability studies (remote/in lab), focus groups, interviews, concept tests, diary studies, surveys, data analysis, A/B testing, etc. Be able to conduct interviews/design questionnaires in the US.

Preferred Qualification(s)
- Prior experience in the E-commerce/tech industry.
- Ability to work independently with limited supervision and take initiative to solve problems and learn new things; travel to Latin America for 2 to 3 weeks per quarter for business purposes.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Great written and spoken communication skills to influence product partners and major company decisions.
- Ability to analyze large sample data with statistical tools, such as SQL, Python, R, SPSS.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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