1,934 jobs for "Global Product Marketing"

Responsibilities

About Our Team
TikTok Global Business Solutions (GBS) team is the primary global revenue-generating and commercial organization. It manages advertising sales, brand partnerships, and client strategies, helping businesses of all sizes market their products through the TikTok for Business platform.

We are looking for a strong commercial and strategic leader to head the Client Solutions function in Vietnam. The Client Solutions team at TikTok helps nurture and grow client accounts through high-touch client service, strategic consultation, and education on TikTok's advertising solutions. The team supports brands and agencies in achieving their marketing and business objectives across branding, performance, commerce, web conversion, lead generation, and full-funnel growth.

Responsibilities
Leadership & Team Management
- Lead, coach, and develop the Client Solutions team in Vietnam to drive client success, revenue impact, and organizational objectives.
- Build a high-performing team culture focused on client impact, collaboration, accountability, operational excellence, and continuous development.
- Set clear team priorities, performance expectations, and development plans to support both business growth and talent growth.
- Identify talent gaps, support hiring efforts, and develop succession planning within the team.

Strategic Client Consultation
- Act as a senior consultant to key clients, agencies, and internal stakeholders, helping brands connect their marketing objectives with measurable business outcomes.
- Establish TikTok's value as a key part of clients' media mix, communication strategy, and long-term business plans.
- Keep up to date with product developments, market trends, vertical movements, and competitor activities to provide strategic guidance to clients and internal teams.
- Guide the team in building Test & Learn plans and driving the adoption of Measurement solutions, including BLS, CLS, Ad Effectiveness, and other relevant full-funnel measurement tools.
- Drive adoption of TikTok's advertising and commerce solutions, including Pixels, MMPs, TikTok Shop, Performance Ads, Branding Ads, Search Ads, Creative Solutions, and emerging products where applicable.
- Lead senior-level narratives, workshops, business reviews, and education sessions to upskill clients and agencies.

Account Growth, Campaign Excellence & Revenue Impact
- Oversee post-sale client relationships across key accounts and agencies, ensuring strong campaign execution, performance optimization, and long-term account growth.
- Partner closely with Brand Partnerships leaders to support account planning, opportunity planning, revenue growth, and strategic client engagement.
- Guide the team in reviewing media plans, providing optimization recommendations, and ensuring clients are set up for campaign success.
- Drive stronger focus on Always-On content, performance objectives, and full-funnel solutions to support revenue attainment.
- Ensure high-quality campaign monitoring, reporting, account audits, and actionable post-campaign insights.
- Track revenue impact, product adoption, campaign performance, and client growth across the book of business.

Stakeholder Management & Cross-functional Collaboration
- Build trusted relationships with senior clients, agencies, and internal cross-functional stakeholders to drive sustained business growth.
- Work closely with Brand Partnerships, Product Strategy & Operations, Measurement, Creative, Marketing, Agency, and TikTok Shop teams to unlock growth opportunities.
- Drive market-level priorities, product adoption, programs, and packages aligned with Vietnam business objectives.
- Share client, market, and vertical learnings across Client Solutions teams and broader business teams through case studies, best practices, and regular knowledge sharing.
- Lead cross-functional alignment on strategic projects, business reviews, and complex client opportunities.

Qualifications

Minimum Qualifications
- Bachelor's degree or above in Marketing, Business, Advertising, Media, Communications, or related fields.
- 10+ years of experience in digital advertising, media, client solutions, sales strategy, marketing, business development, or related commercial functions.
- 5+ years of people management experience, with demonstrated success in leading high-performing client-facing or advertising teams.
- Proven track record of driving client success, revenue growth, product adoption, and business impact.
- Strong understanding of digital advertising, media planning, branding, performance marketing, commerce, marketing measurement, and full-funnel solutions.
- Experience managing senior stakeholders, including C-level executives, agency leadership teams, and regional/internal leadership teams.
- Strong analytical, strategic thinking, problem-solving, and business planning capabilities.
- Business proficiency in Vietnamese and English is required.

Preferred Qualifications
- Strong media and advertising background with experience across branding, performance, commerce, web conversion, lead generation, and omnichannel marketing solutions.
- Experience working in leading digital platforms, media agencies, publishers, consulting firms, technology companies, or e-commerce platforms.
- Familiarity with TikTok's advertising ecosystem, TikTok Shop, creator solutions, and the broader digital media landscape in Vietnam.
- Demonstrated ability to lead organizational change, scale teams, and drive cross-functional alignment in a fast-paced environment.
- Strong coaching and talent development capabilities with a passion for building high-performing teams.
- Entrepreneurial mindset with strong ownership, resilience, and execution capability.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's degree or above in Marketing, Business, Advertising, Media, Communications, or related fields.
- 10+ years of experience in digital advertising, media, client solutions, sales strategy, marketing, business development, or related commercial functions.
- 5+ years of people management experience, with demonstrated success in leading high-performing client-facing or advertising teams.
- Proven track record of driving client success, revenue growth, product adoption, and business impact.
- Strong understanding of digital advertising, media planning, branding, performance marketing, commerce, marketing measurement, and full-funnel solutions.
- Experience managing senior stakeholders, including C-level executives, agency leadership teams, and regional/internal leadership teams.
- Strong analytical, strategic thinking, problem-solving, and business planning capabilities.
- Business proficiency in Vietnamese and English is required.

Preferred Qualifications
- Strong media and advertising background with experience across branding, performance, commerce, web conversion, lead generation, and omnichannel marketing solutions.
- Experience working in leading digital platforms, media agencies, publishers, consulting firms, technology companies, or e-commerce platforms.
- Familiarity with TikTok's advertising ecosystem, TikTok Shop, creator solutions, and the broader digital media landscape in Vietnam.
- Demonstrated ability to lead organizational change, scale teams, and drive cross-functional alignment in a fast-paced environment.
- Strong coaching and talent development capabilities with a passion for building high-performing teams.
- Entrepreneurial mindset with strong ownership, resilience, and execution capability.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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