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TikTok

TikTok Shop - Fashion Category Strategist (Vietnam)

Ho Chi Minh City, VietnamPosted Sep 18, 2026

Apply on company site View full job

Responsibilities

The e-Commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-Commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-Commerce ecosystem that is innovative, secure and intuitive for our users.

The category strategist team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

- Dissemble goals, formulate budget plans, and transform goals into executable plans;
- Formulate the go-to-market, seller/brand growth and merchandise strategy for VN market; evaluate and evolve the strategy to meet business needs;
- Build and monitor the operational index, and work closely with the data team to optimize the data products;
- Strong ability to identify risks and streamline business efficiencies
- Implement and manage important merchant strategies;
- Combining business analytics, data mining, and data visualization, to help organizations to make more data-driven decisions.
- Provide business, insight and trend analysis to improve overall category performance
- Capable to produce regular reporting and monitoring dashboards, and respond to ad-hoc data needs
- Support project managers, product, and category teams to work on different initiatives, and make decisions based on numbers

Qualifications

Minimum Qualification(s)
- Minimum Bachelor's Degree or above
- 5+ years of experience in e-Commerce platform, consulting firm or internet strategy, industry or market research and business analytics with eCommerce - Fashion relevant experience
- Proficiency in English

Preferred Qualification(s)
- Strong analytic, logical and problem-solving skills with good attention to detail
- Big picture thinking, structured, organized, and experienced in managing projects in different scales (planning, root cause identification, risk mitigation, and process optimization)
- Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Minimum Bachelor's Degree or above
- 5+ years of experience in e-Commerce platform, consulting firm or internet strategy, industry or market research and business analytics with eCommerce - Fashion relevant experience
- Proficiency in English

Preferred Qualification(s)
- Strong analytic, logical and problem-solving skills with good attention to detail
- Big picture thinking, structured, organized, and experienced in managing projects in different scales (planning, root cause identification, risk mitigation, and process optimization)
- Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

View company profile

Perks and Benefits

Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- On-Site Gym
- Long-Term Disability
- Short-Term Disability
- Virtual Fitness Classes
- Mental Health Benefits
Parental Benefits
- Adoption Assistance Program
- Family Support Resources
- Fertility Benefits
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(k) With Company Matching
- Performance Bonus
- Company Equity
Office Life and Perks
- Casual Dress
- Snacks
- On-Site Cafeteria
- Holiday Events
- Company Outings
- Some Meals Provided
- Happy Hours
- Pet-Friendly Office
Professional Development
- Promote from Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity And Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)