TikTok Shop - Category Strategist Lead, Electronics (Thailand)
Responsibilities
The Category Strategist Lead drives the overall strategy and performance of the Electronics cluster, identifying growth opportunities across commercial, operational, and competitive levers to increase market share and GMV. The role also leads a small team of Category Strategists, providing direction and coaching to deliver strategic initiatives that improve category performance.
- Dissemble goals , formulate budget plans, and transforming goals into executable plans;
- Formulate the go-to-market, seller/brand growth and merchandise strategy for local market; evaluate and evolve the strategy to meet business needs;
- Build and monitor the operational index, and work closely with the data team to optimize the data products;
- Strong ability to identify risks and streamline business efficiencies
- Understanding e-commerce or live broadcast field is a plus;
- Implement and manage important merchant strategies;
- Combining business analytics, data mining, and data visualization, to help organizations to make more data-driven decisions.
- Provide business, insight and trend analysis to improve overall category performance
- Capable to produce regular reporting and monitoring dashboards, and respond to ad-hoc data needs
- Support project managers, product, and category teams to work on different initiatives, and make decisions based on number
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Qualifications
Minimum Qualifications
- Bachelor's Degree or above.
- 5+ years of experience in e-commerce, category management, operation and/or strategy planning
- 2+ years of team management experience.
- Strong analytical mindset; familiar with key performance metrics and comfortable making data-driven decisions.
- Proven ability to work across and influence cross-functional teams.
- Written and verbal proficiency in both English and Thai languages
Preferred Qualifications
- Structured thinker with a logic and data-driven approach to problem-solving.
- Big-picture orientation with the ability to manage projects of varying complexity - from planning through risk mitigation and process optimization.
- Adaptable, fast learner; comfortable getting hands-on in a fast-paced, high-growth environment.
- Previous experience in team management is preferred.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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