1,462 jobs for "Performance Marketing Manager"

Responsibilities

The Ads Platform and Interfaces teams build the advertiser-facing products, platforms, and services businesses use to create, manage, and optimize advertising campaigns on TikTok. Advertisers and internal product teams depend on these systems for seamless, reliable experiences at global scale.

We work on complex challenges across scalability, system performance, platform reliability, and rapidly evolving customer needs, on systems where campaign delivery and business outcomes ride on how well they perform.

You will shape the core advertising experience, on work with measurable impact for millions of businesses worldwide.

The TikTok Marketing API team is responsible for building and managing the foundational programmatic infrastructure for TikTok's advertising ecosystem.
Our scope includes API, MCP, partner integrations, and technology partner and agency co-development. We build the products and platform capabilities that allow developers, partners, agencies, and advertisers to programmatically create, manage, optimize, and scale advertising workflows on TikTok.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Translate business needs into clear, actionable product requirements. Partner with business and product stakeholders to clarify objectives, scope, and success criteria; develop PRDs; and align cross-functional teams and engineering on requirements, dependencies, and delivery milestones to keep execution on track.
- Support product planning and execution for ads integration and plugins capabilities across APIs, SDKs, developer tooling, documentation, sandbox environments, debugging workflows, and overall developer experience.
- Partner closely with engineering to help design and launch developer-facing product improvements, including API capabilities, authentication flows, schemas, validation systems, testing tools, observability, and integration support infrastructure.
- Learn and synthesize the needs of developers, technology partners, agencies, advertisers, and internal teams; help translate those needs into clear product requirements and prioritized opportunities.
- Assist with product discovery and analysis across external partners and internal stakeholders, including workflow research, competitive analysis, technical feasibility assessment, and feedback synthesis.
- Collaborate with partner-facing teams to identify integration pain points, product gaps, adoption blockers, and opportunities to make TikTok's platform easier and more reliable for developers and partners to use.
- Help define and track success metrics for developer platform products, including API adoption, integration quality, developer satisfaction, documentation quality, tooling usage, and partner impact.
- Work across TikTok's API surfaces, including Marketing APIs, Organic APIs, Business Messaging APIs, and emerging automation-oriented or AI-enabled platform capabilities.
- Support cross-functional alignment on scoped product priorities, user needs, implementation tradeoffs, and launch readiness.
- Create clear product documents, requirements, analyses, and internal enablement materials to support team alignment and execution.

Qualifications

Minimum Qualifications:
- Currently in the process of obtaining a Bachelor's degree in Computer Science or related fields.
- Academic background in computer science or related fields, with technical experience or project work preferred
- Interest in product management, developer platforms, APIs, SDKs, integrations, automation products, or workflow systems, demonstrated through coursework, projects, research, or prior internship experience.
- Strong technical aptitude and comfort learning about APIs, authentication, request/response structures, integration patterns, developer workflows, and system interactions.
- Ability to break down ambiguous user, partner, or business needs into structured problem statements, product ideas, and actionable next steps.
- Able to intern for 3 months or longer; candidates available to work 5 days a week are preferred.
- Must be able to commit to a 12-week full-time work period during winter

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Currently in the process of obtaining a Bachelor's degree in Computer Science or related fields.
- Academic background in computer science or related fields, with technical experience or project work preferred
- Interest in product management, developer platforms, APIs, SDKs, integrations, automation products, or workflow systems, demonstrated through coursework, projects, research, or prior internship experience.
- Strong technical aptitude and comfort learning about APIs, authentication, request/response structures, integration patterns, developer workflows, and system interactions.
- Ability to break down ambiguous user, partner, or business needs into structured problem statements, product ideas, and actionable next steps.
- Able to intern for 3 months or longer; candidates available to work 5 days a week are preferred.
- Must be able to commit to a 12-week full-time work period during winter

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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