1,563 jobs for "Business Manager, Product Marketing"

Responsibilities

About Our Team
The Emerging Verticals team builds and scales programs that grow high-quality creator supply across TikTok's content categories in North America. Our work sits at the intersection of product adoption and creator growth - helping creators discover features, build sustainable strategies, and set the standard for quality content at scale.

About the Role
You'll manage and grow a portfolio of top creators - retaining them, deepening their platform engagement, and elevating them as showcases that raise the bar for content quality at scale. You'll serve as their primary point of contact, owning the relationship end-to-end while collaborating cross-functionally to align their work with platform priorities.

Responsibilities
- Evaluate, select, and onboard creators against eligibility criteria, business priorities, and portfolio fit
- Build trusted, long-term relationships that keep top talent deeply invested in TikTok
- Translate platform data into actionable content strategies and coach creators on new features and tools
- Develop, plan, and implement projects and initiatives to showcase top creators at key industry moments
- Host in-person and virtual sessions covering best practices, product updates, and creator connection
- Partner closely with Product, Comms, and Marketing to align creator work with platform priorities

Qualifications

Minimum Qualifications
- Bachelor's Degree in related field
- 5+ years working experience focused on the creator and content ecosystem, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
- Comfort turning data into strategy - dashboards, self-serve tools, and basic querying
- Sharp communicator, written and verbal, across all levels
- High ownership mentality - you spot gaps and fix them

Preferred Qualifications
- Experience collaborating across global teams and time zones
- Comfort working in fast-paced environments where priorities shift quickly
- Deep understanding of creator trends and tools across platforms
- Experience managing a tiered or segmented creator/talent portfolio in the Food, Lifestyle, and/or Learning verticals

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's Degree in related field
- 5+ years working experience focused on the creator and content ecosystem, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
- Comfort turning data into strategy - dashboards, self-serve tools, and basic querying
- Sharp communicator, written and verbal, across all levels
- High ownership mentality - you spot gaps and fix them

Preferred Qualifications
- Experience collaborating across global teams and time zones
- Comfort working in fast-paced environments where priorities shift quickly
- Deep understanding of creator trends and tools across platforms
- Experience managing a tiered or segmented creator/talent portfolio in the Food, Lifestyle, and/or Learning verticals

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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