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Responsibilities

The Investment Finance team handles transaction-related financial work across equity investments, M&A and exits, restructurings, and post-investment management, staying involved through the full transaction lifecycle. That includes financial due diligence to identify transaction risks, driving findings to conclusions and solutions, participating in deal structure design and evaluation, and reviewing transaction terms.

The team also leads financial integration for M&A and restructuring projects and monitors portfolio company performance and risk on an ongoing basis. Every deal is different, requiring us to rapidly understand complex business models, identify hidden financial risks, and deliver actionable insight under tight timelines.

This role offers a direct path from financial expertise to real investment decisions and deal outcomes. You will work across the full deal lifecycle, from structuring and closing through integration and ongoing portfolio monitoring, building a well-rounded skill set at pace. Working alongside strong business and functional teams, you will operate in complex, high-stakes commercial environments where your contribution matters.

Team Introduction
Our team is dedicated to fostering and expanding relationships with our clients. We are committed to delivering exceptional client service and comprehensive education on our products and solutions. Our aim is to empower our clients to meet and exceed their business objectives.

About the Role
The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong strategic vision, sales skills, strong partnership with Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in a dynamic and changing environment.

Responsibilities
- Strategic Partnership Development: Lead C-suite engagements to accelerate revenue growth and cultivate long-term strategic partnerships.
- Sales Excellence: Orchestrate the end-to-end sales process, leveraging deep product expertise and cross-functional synergy to deliver high-impact business solutions.
- Account Planning & Governance: Spearhead the account planning process and Joint Business Plans (JBPs), aligning brand objectives with TikTok's ecosystem to maximize growth opportunities.
- Revenue Growth & Education: Drive sustainable revenue and lead high-level strategic conversations, navigating complex client relationships and agency structures.
- Portfolio Mastery: Act as the primary expert for your book of business, ensuring operational excellence through proactive troubleshooting and strategic escalation management.
- Financial Rigor: Maintain strict pacing control and provide accurate pipeline and forecast management.
- Technical Proficiency: Demonstrate a strong aptitude for technical product specs and analytical reporting to drive data-led recommendations.
- Market Benchmarking: Leverage cross-market strategy benchmarks across core industries to identify white-space opportunities.
- Consultative Selling: Bridge client business challenges with TikTok's specialized solutions, collaborating with internal cross-functional teams for holistic execution.
- Thought Leadership: Educate clients and agencies on product roadmaps, advising on the most effective approaches to drive measurable business outcomes.

Qualifications

Minimum Qualifications
- Proven experience with performance media campaigns (CPA, ROAS, conversion funnel), and branding media activation or special projects experience
- Ability to articulate strategies that integrate performance and branding into a unified plan
- Seasoned commercial background with a track record in prospecting, negotiation, and deal closing, with pipeline management and revenue target achievement
- Analytical and data-driven mindset to identify bottlenecks and opportunities, with ability to structure solutions in ambiguous or complex scenarios. Continuous improvement and process optimization mentality
- Proven ability to build and nurture long-term relationships with clients and stakeholders. Capacity to act as a bridge between internal teams and clients
- Collaborative profile with strong communication and cross-functional influence

Preferred Qualifications
- Previous experience in the Financial Services sector (banks, fintechs, insurers, etc.)
- Familiarity with regulations and advertising specificities in the financial segment
- Understanding of FinServ-specific customer journeys

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Proven experience with performance media campaigns (CPA, ROAS, conversion funnel), and branding media activation or special projects experience
- Ability to articulate strategies that integrate performance and branding into a unified plan
- Seasoned commercial background with a track record in prospecting, negotiation, and deal closing, with pipeline management and revenue target achievement
- Analytical and data-driven mindset to identify bottlenecks and opportunities, with ability to structure solutions in ambiguous or complex scenarios. Continuous improvement and process optimization mentality
- Proven ability to build and nurture long-term relationships with clients and stakeholders. Capacity to act as a bridge between internal teams and clients
- Collaborative profile with strong communication and cross-functional influence

Preferred Qualifications
- Previous experience in the Financial Services sector (banks, fintechs, insurers, etc.)
- Familiarity with regulations and advertising specificities in the financial segment
- Understanding of FinServ-specific customer journeys

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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