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TikTok

Product Marketing Manager - Graduate (Global Monetization Product and Technology) - 2027 Start

San Jose$76,000 – $128,000Posted 5 days ago

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Responsibilities

TikTok's Content and Services Ads team sits within the TikTok Monetization Product organization. We build the lead generation solutions that let businesses create seamless interactions with their customers, while keeping the community comfortable and safe on the platform.

We aim for intuitive, simplified solutions that increase advertiser activation and retention, improve delivery performance and ROI, and grow average revenue per advertiser (ARPA).

You will build the products that turn TikTok content into direct connections between businesses and the customers they are trying to reach.

The Product Strategy & Operations team sits at the intersection of product, business, and go-to-market execution. The team partners closely with Product, Sales, Marketing, Operations, Data Science, and regional business teams to translate market insights and customer needs into product strategy, launch plans, and scalable adoption programs.

We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.
Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Develop a strong understanding of global advertising ecosystems, customer segments, market trends, and competitive landscapes; translate findings into product positioning, go-to-market recommendations, and business opportunities across markets.
- Partner with Product, Sales, Marketing, Operations, Data Science, and regional teams to support product launches, adoption programs, and customer-facing narratives for monetization products and solutions.
- Conduct quantitative and qualitative analysis to identify customer pain points, evaluate product-market fit, track launch performance, and generate insights that inform roadmap prioritization and go-to-market strategy.
- Create clear product marketing materials, including positioning briefs, launch playbooks, sales enablement content, customer education materials, and performance readouts for internal and external stakeholders.
- Support end-to-end project execution from 0 to 1, including defining goals, coordinating cross-functional workstreams, managing timelines, identifying risks, and driving follow-through against business outcomes.
- Serve as a bridge between market-facing teams and product teams by collecting customer feedback, synthesizing frontline insights, and helping shape scalable solutions for advertisers and partners.

Qualifications

Minimum Qualifications:
- Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
- Strong analytical and structured problem-solving skills, with the ability to turn data, customer feedback, and market signals into actionable recommendations.
- Excellent written and verbal communication skills, with the ability to explain complex product concepts clearly to cross-functional audiences.
- Demonstrated interest in product marketing, product strategy, digital advertising, technology platforms, or go-to-market strategy.
- Ability to work collaboratively in a fast-paced, cross-functional environment and manage multiple priorities with strong ownership.
- Outcome-oriented mindset with attention to detail, curiosity about customer needs, and a willingness to learn quickly.

Preferred Qualifications
- Internship, project, or coursework experience in product marketing, product management, strategy, consulting, business operations, analytics, advertising, or technology.
- Experience using data to evaluate business performance, customer behavior, market trends, or product adoption.
- Familiarity with digital advertising, creator economy, e-commerce, customer relationship management, measurement, or marketing technology products.
- Comfort working with ambiguity and building structure in early-stage projects or 0-to-1 initiatives.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $76000 - $128000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
- Strong analytical and structured problem-solving skills, with the ability to turn data, customer feedback, and market signals into actionable recommendations.
- Excellent written and verbal communication skills, with the ability to explain complex product concepts clearly to cross-functional audiences.
- Demonstrated interest in product marketing, product strategy, digital advertising, technology platforms, or go-to-market strategy.
- Ability to work collaboratively in a fast-paced, cross-functional environment and manage multiple priorities with strong ownership.
- Outcome-oriented mindset with attention to detail, curiosity about customer needs, and a willingness to learn quickly.

Preferred Qualifications
- Internship, project, or coursework experience in product marketing, product management, strategy, consulting, business operations, analytics, advertising, or technology.
- Experience using data to evaluate business performance, customer behavior, market trends, or product adoption.
- Familiarity with digital advertising, creator economy, e-commerce, customer relationship management, measurement, or marketing technology products.
- Comfort working with ambiguity and building structure in early-stage projects or 0-to-1 initiatives.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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