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TikTok

TikTok Shop - Affiliate Creator Growth Strategy Manager, London

London, United KingdomOperationsPosted Mar 23, 2026

Apply on company site View full job

Responsibilities

As part of the wider TikTok Shop UK Creator Operations team, the Affiliate Creator team is responsible for growing our mid-tier creators, a growing pool of affiliates who produce consistent e-commerce content. The team grows and engages creators through our community channels, through targeted education, brand matchmaking/partnerships, content strategy, content merchandising and platform initiatives.

Key Responsibilities:
- Develop and execute strategies for Creator Growth on TikTok Shop, focusing on enhancing creators' e-commerce content approach and expanding their audience reach
- Drive success through clear goal-setting, campaign planning, brand collaboration opportunities, and guidance on content and merchandising direction
- Monitor and analyze key performance metrics related to creator campaigns and shoppable content; adjust strategies to optimize engagement, content quality, and sales performance
- Collaborate closely with cross-functional teams-including Category, Product, Legal), to streamline processes, resolve friction points, and support affiliate GMV growth
- Provide timely support and troubleshooting for technical issues encountered by creators

Qualifications

Minimum Qualification
- 2+ years experience in E-commerce strategy and analytical work.
- Excellent in SQL, and other analysis tools
- Experience working with data to analyse and track performance metrics
- Proven ability to work cross-functionally with global teams to resolve issues quickly and collaboratively
- Comfortable working in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive results

Preferred Qualifications:
- Familiarity with TikTok, major affiliate programs, and E-commerce platforms; experience in content-driven e-commerce is highly desirable
- Existing relationships with creators and talent agencies are a strong advantage
- Experience or understanding of live streaming is beneficial

Responsibilities

Qualifications

Qualifications

Minimum Qualification
- 2+ years experience in E-commerce strategy and analytical work.
- Excellent in SQL, and other analysis tools
- Experience working with data to analyse and track performance metrics
- Proven ability to work cross-functionally with global teams to resolve issues quickly and collaboratively
- Comfortable working in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive results

Preferred Qualifications:
- Familiarity with TikTok, major affiliate programs, and E-commerce platforms; experience in content-driven e-commerce is highly desirable
- Existing relationships with creators and talent agencies are a strong advantage
- Experience or understanding of live streaming is beneficial

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

View company profile

Perks and Benefits

Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- On-Site Gym
- Long-Term Disability
- Short-Term Disability
- Virtual Fitness Classes
- Mental Health Benefits
Parental Benefits
- Adoption Assistance Program
- Family Support Resources
- Fertility Benefits
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(k) With Company Matching
- Performance Bonus
- Company Equity
Office Life and Perks
- Casual Dress
- Snacks
- On-Site Cafeteria
- Holiday Events
- Company Outings
- Some Meals Provided
- Happy Hours
- Pet-Friendly Office
Professional Development
- Promote from Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity And Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)