TikTok Shop - Affiliate Creator Growth Strategy Manager, London
Responsibilities
As part of the wider TikTok Shop UK Creator Operations team, the Affiliate Creator team is responsible for growing our mid-tier creators, a growing pool of affiliates who produce consistent e-commerce content. The team grows and engages creators through our community channels, through targeted education, brand matchmaking/partnerships, content strategy, content merchandising and platform initiatives.
Key Responsibilities:
- Develop and execute strategies for Creator Growth on TikTok Shop, focusing on enhancing creators' e-commerce content approach and expanding their audience reach
- Drive success through clear goal-setting, campaign planning, brand collaboration opportunities, and guidance on content and merchandising direction
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- Monitor and analyze key performance metrics related to creator campaigns and shoppable content; adjust strategies to optimize engagement, content quality, and sales performance
- Collaborate closely with cross-functional teams-including Category, Product, Legal), to streamline processes, resolve friction points, and support affiliate GMV growth
- Provide timely support and troubleshooting for technical issues encountered by creators
Qualifications
Minimum Qualifications
- Develop and execute strategies for Creator Growth on TikTok Shop, focusing on enhancing creators' e-commerce content approach and expanding their audience reach
- Drive success through clear goal-setting, campaign planning, brand collaboration opportunities, and guidance on content and merchandising direction
- Monitor and analyze key performance metrics related to creator campaigns and shoppable content; adjust strategies to optimize engagement, content quality, and sales performance
- Collaborate closely with cross-functional teams-including Category, Product, Legal), to streamline processes, resolve friction points, and support affiliate GMV growth
- Provide timely support and troubleshooting for technical issues encountered by creators
Preferred Qualifications
- 1-2 years of experience in E-commerce strategy, or analytical work.
- Excellent in SQL, and other analysis tools
- Familiarity with TikTok, major affiliate programs, and E-commerce platforms; experience in content-driven e-commerce is highly desirable
- Existing relationships with creators and talent agencies are a strong advantage
- Experience or understanding of live streaming is beneficial
- Comfortable working in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive results
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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