About Vanguard 50 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners.
Today, Vanguard is one of the world's largest investment management companies, serving more than 50 million investors worldwide. For more than 30 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals.
Team & Opportunity The Senior Manager, Public Web leads the strategy, roadmap, performance and evolution of Vanguard Australia's public web ecosystem. The role treats public web as a product and measurable growth platform, balancing client outcomes, commercial value, technology capability, accessibility, privacy, risk and regulatory requirements. The role leads a team of specialists to achieve growth.
The role partners across Marketing, Automation, Technology, CX, Data, Design, Risk, Compliance and external partners, while leading web product capability and creating clear accountability from demand through discovery, delivery, launch and optimisation.
Details: Product strategy and roadmap- Define and maintain a clear public web vision, strategy and multi-year roadmap aligned to client needs and GX priorities.
- Translate business strategy, research, performance insight, regulation and technology opportunities into outcome-led product priorities.
- Make and communicate prioritisation decisions, sequencing, investment trade-offs and dependencies.
Web performance and growth- Define product outcomes and a practical scorecard across discoverability, engagement, action, growth contribution, platform health and team effectiveness.
- Use quantitative and qualitative evidence to identify friction and recommend improvements.
- Connect web performance to relevant acquisition, engagement, relationship and service outcomes without overstating attribution.
Optimisation, experimentation and personalisation- Establish an always-on, hypothesis-led experimentation and conversion optimisation capability.
- Maintain a prioritised learning backlog and ensure results influence roadmap decisions.
- Define scalable personalisation use cases, experience requirements, control groups, consent requirements and safe default experiences.
Client experience and discoverability- Champion intuitive, inclusive and accessible experiences across priority audiences and journeys.
- Embed SEO, GEO, structured content, internal search and AI discoverability into product delivery.
- Evolve public web from passive information provision toward useful guidance, tools and clear next actions.
Delivery and platform stewardship- Lead the business product lifecycle from discovery through delivery, launch and post-launch optimisation.
- Own business requirements, acceptance criteria, readiness and outcome validation for AEM Cloud and web modernisation initiatives.
- Partner with Technology on scalable, secure, resilient solutions and transparent management of technical constraints and dependencies.
Governance, risk and operational excellence- Ensure legal, privacy, accessibility, brand, risk and compliance requirements are addressed early and evidenced appropriately.
- Establish clear intake, discovery, definition-of-ready, prioritisation, ownership, release and lifecycle practices.
- Reduce reliance on individual knowledge through documented requirements, launch controls, runbooks and reusable patterns.
Stakeholder and people leadership- Lead and develop web product professionals, setting clear outcomes, standards and development priorities.
- Influence senior and cross-functional stakeholders with concise recommendations, performance narratives and transparent trade-offs.
- Create a collaborative, outcome-focused culture that values client evidence, experimentation, quality and continuous learning.
What will help you stand outYou will stand out if you can demonstrate that you have:
- Directly managed a small team for a minimum of 3 years where you have been pivotal in their development, uplifting output and growing their careers.
- Led a public website, digital platform or portal as a product and growth channel, not simply as a content or technology delivery function.
- Translated client and business needs into a clear product strategy, prioritised roadmap and measurable outcomes.
- Delivered evidence-based improvements to website traffic, engagement, conversion, service deflection or client experience, with clear measures of impact.
- Built productive partnerships between Marketing, Technology, CX, Data, Design, Risk and Compliance, particularly where priorities or constraints competed.
- Led major web transformation or modernisation initiatives, ideally involving Adobe Experience Manager, cloud migration or interconnected web, secure portal and app ecosystems.
- Applied SEO, GEO, experimentation, personalisation, accessibility and information architecture to improve discoverability and user journeys.
- Led and developed a small specialist team while influencing a much broader group of technical and business partners.
- Taken people through change with curiosity, resilience and a human-centred leadership approach.
We are less interested in candidates who have simply launched a new website. We want to understand the measurable difference your work made for clients and the organisation.
Inclusion Statement Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing."
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Vanguard Australia is proud to hold the Employer of Choice for Gender Equality (EOCGE) citation, awarded by WGEA, recognising our strong commitment to gender equality and our dedication to inclusive policies, gender balanced outcomes and a safe, respectful workplace.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We WorkVanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
