158 jobs for "Marketing Operations Lead (Insights & Data)"

Product Marketing Manager (Branding) - Berlin

At TikTok - Berlin

Posted on Nov 2

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Monetization Strategy & Operations Manager - GBS

At TikTok - Buenos Aires

Posted on Nov 2

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Senior Commercial Account Manager, Enterprise, Uber Eats

At Uber - London

Posted on Nov 6

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Client Executive, Regional Banks

At Experian - Remote / Flexible

Posted on Oct 27

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Product Marketing Manager (Branding) - Hamburg

At TikTok - Hamburg

Posted on Oct 29

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Account Manager II, Eats Enterprise (Sales Plan)

At Uber - Taipei City

Posted on Nov 6

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Account Manager I, Eats Enterprise (Sales Plan)

At Uber - CMX

Posted on Nov 5

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Strategic Pricing Manager (Hybrid - NYC or Brentwood, LI)

At Broadridge - New York · Edgewood

Posted on Oct 24

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Director, Commercial Excellence & Analytics

At BD - Warwick

Posted on Oct 15

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Sales Operations Specialist

At Aristocrat - Las Vegas

Posted on Oct 21

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Vice President, Digital Product and Program Management Office - Remote Opportunity

At KinderCare Learning Companies - Remote / Flexible

Posted on Oct 20

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Senior Global Campaign Manager

At Cornerstone OnDemand - Heredia

Posted on Oct 20

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Business Analyst

At Reddit - New York City

Posted on Nov 5

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Senior Client Account Manager, Large Customer Sales (Financial Services)

At Reddit - Toronto

Posted on Oct 19

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Market Researcher

At Justworks - New York

Posted on Nov 4

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Director, Sales Operations

At Sumo Logic

Posted on Oct 16

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Head Of Business Operations

At Logz.io - Tel Aviv

Posted on Oct 15

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Lead Product Manager- Salesforce Platform (P765)

At 84.51° - Cincinnati · Chicago

Posted on Oct 16

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DDP Margin Analyst

At Applied Materials - Santa Clara

Posted on Oct 7

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Lead, Business Integration, Local Creation GC

At NIKE, Inc.

Posted on Sep 7

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TikTok

Product Marketing Manager (Branding) - Berlin

Berlin, GermanyOperationsPosted 7 days ago

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Responsibilities

The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go-to-market strategy and execution for TikTok's advertising solutions with a vertical-first lens, with a primary focus on supporting and growing clients within the DACH markets, driving product education, adoption, and revenue growth for the Branding business.This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.

Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.

Key responsibilities:

Go-to-Market & Product Adoption
- Own Branding go-to-market strategy and adoption for TikTok's advertising solutions, with a vertical-first lens
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets

Market & Vertical Expertise
- Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations

Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams

Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy

Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging TikTok's solutions to drive vertical-specific growth and expansion

opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams

Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings

Qualifications

Minimum Qualifications:
- Experience: 4+ years in product marketing or client solutions within digital advertising, tech, or media
- Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
- Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
- Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills
- Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
- Commercial Mindset: Track record of delivering against ambitious performance goals
- Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Preferred Qualifications:
- Consumer Goods industry expertise
- Branding marketing expertise

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Experience: 4+ years in product marketing or client solutions within digital advertising, tech, or media
- Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
- Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
- Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills
- Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
- Commercial Mindset: Track record of delivering against ambitious performance goals
- Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Preferred Qualifications:
- Consumer Goods industry expertise
- Branding marketing expertise

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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