As Asana transitions from Collaborative Work Management (CWM) to Agentic Workflow Management (AWM), you will lead enterprise customers through that same transformation — helping them define what AI-powered work looks like for their organization, aligning stakeholders around a shared adoption plan, and driving measurable impact across their highest-value workflows. You will design and lead structured, time-bound engagements from onboarding through workflow launch, guiding teams and AI agents to execute work together seamlessly. Partnering closely with executive sponsors and frontline teams, you will navigate ambiguity, create operational clarity, and connect AI capabilities directly to meaningful business outcomes.
This role is based in our Munich office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements
What you’ll achieve
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Lead structured onboarding and deployment engagements in partnership with Customer Success, Sales, Solutions, and R&D to drive adoption of Asana AI.
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Align enterprise stakeholders on platform setup, workflow priorities, and shared success metrics while assessing workflow complexity to deliver early impact.
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Document and hand off comprehensive implementation plans, capturing prioritized workflows, mitigation strategies for known risks, and clear milestones.
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Guide customers end-to-end through workflow design, discovery, process mapping, configuration, and user acceptance testing with embedded Asana AI capabilities.
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Coordinate cross-functional delivery across time-bound engagements, aligning workflow owners, IT, and business stakeholders from kickoff through training and launch.
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Develop documentation and forward-looking roadmaps that define how customers scale Asana AI usage, including expansion recommendations.
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Conduct recurring customer check-ins alongside account teams to assess workflow performance, adoption metrics, and identify new implementation opportunities.
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Surface expansion signals to internal partners and establish repeatable delivery frameworks and best practices across the implementation team.
About you
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Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
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Proven customer-facing implementation or consulting experience leading structured onboarding or deployment engagements within a SaaS company or consulting firm.
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Experience deploying enterprise AI tools, AI-powered workflows, agent orchestration, or platform implementations involving data governance.
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Demonstrated ability to guide customers through AI change management, building confidence and managing user adoption friction with empathy.
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Track record of managing multiple enterprise workstreams and executive stakeholders simultaneously while maintaining timeline and milestone accountability.
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Strong facilitation skills with the ability to translate complex customer feedback into actionable platform configurations and long-term adoption plans.
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Bias toward action with the ability to navigate ambiguous environments, make sound decisions with incomplete data, and establish operational momentum.
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Clear, structured communicator skilled at translating complex technical workflows into actionable future states for executive sponsors, workflow owners, and cross-functional teams.
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between €104,000 - €132,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
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Mental health, wellness & fitness benefits
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Career coaching & support
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Inclusive family building benefits
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Long-term savings or retirement plans
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In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
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About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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