At Cummins, we believe your passion is your power. Supercharge your career with the support of a global team that empowers you to do your best work.
We are looking for a talented
Marketing Specialist - Senior to join our team specializing in
Marketing for our
Cummins Drivetrain and Braking Systems Business Unit , located in
General Escobedo, Nuevo León.Location: Carr. a Colombia S/N-KM 6, Sin Nombre, 66050 Cdad. Gral. Escobedo, N.L.
Work Modality: 3 days on site, 2 days home
In this role, you will make an impact in the following ways:- Develops and executes strategic marketing and communications plans aligned with business priorities and objectives, bringing together content, communications, digital channels, events, and project execution.
- Creates, writes, edits, and delivers clear and compelling content, messaging, and communications while following Cummins brand and style guidelines.
- Simplifies complex business and technical information into engaging, audience-focused messages.
- Manages and supports marketing budgets, financials, and vendor-related expenses.
- Plans and executes internal and external events and marketing activities.
- Develops and delivers presentations and functional training to support stakeholders and business needs.
- Collects, analyzes, and leverages metrics, data, and analytics to evaluate effectiveness and identify opportunities for improvement.
- Stays current on digital tools, emerging trends, communication channels, and marketing best practices.
- Leads additional marketing and product marketing activities as needed to support evolving business priorities and the unique needs of the business.
To be successful in this role, you will need:- Minimium 5 years' experience with digital marketing, including emerging trends, digital business strategies, performance metrics, paid and organic media, and advertising content, preferred in Commercial Truck sector
- Experience with graphic design and visual communications, with the ability to develop engaging content across multiple communication channels.
- Client or account management experience, with strong relationship-building and stakeholder management skills.
- Experience with marketing systems, digital platforms, or account management tools; experience supporting system integration is a plus.
- Experience with Six Sigma, Value Stream Transformation, or continuous improvement methodologies is preferred.
- Advanced English proficiency, with the ability to communicate effectively.
Nice to have:- Experience in Marketing in Commercial Heavy Duty Automotive Sector
Competencies:- Brand Management
- Business Writing
- Creative Communication Design
- Digital Media Savvy
- Balances Stakeholders
- Being Resilient
- Customer Focus
- Demonstrates Self-Awareness
- Manages Complexity
- Organizational Savvy
- Persuades
- Data Analytics
- Intuitive Listening and Adapting Solutions
- Values Differences Education, Licenses, Certifications: University degree in communications, marketing, or a related subject required
Job Communications
Organization Cummins Inc.
Role Category On-site with Flexibility
Job Type Exempt - Experienced
ReqID 2441448
Relocation Package No
100% On-Site No
