Especialista Sénior en Comunicaciones de Mercadotecnia
Today General Escobedo, Mexico
About us
At Cummins, we believe people should feel continuously challenged and engaged, making meaningful contributions and growing in their careers.
- Size: 10,000+ employees
- Industry: Engineering
At Cummins, we believe your passion is your power. Supercharge your career with the support of a global team that empowers you to do your best work.
We are looking for a talented Marketing Specialist - Senior to join our team specializing in Marketing for our Cummins Drivetrain and Braking Systems Business Unit , located in General Escobedo, Nuevo León.
Location: Carr. a Colombia S/N-KM 6, Sin Nombre, 66050 Cdad. Gral. Escobedo, N.L.
Work Modality: 3 days on site, 2 days home
In this role, you will make an impact in the following ways:
To be successful in this role, you will need:
Nice to have:
Competencies:
Job Communications
Organization Cummins Inc.
Role Category On-site with Flexibility
Job Type Exempt - Experienced
ReqID 2441448
Relocation Package No
100% On-Site No
We are looking for a talented Marketing Specialist - Senior to join our team specializing in Marketing for our Cummins Drivetrain and Braking Systems Business Unit , located in General Escobedo, Nuevo León.
Location: Carr. a Colombia S/N-KM 6, Sin Nombre, 66050 Cdad. Gral. Escobedo, N.L.
Work Modality: 3 days on site, 2 days home
In this role, you will make an impact in the following ways:
- Develops and executes strategic marketing and communications plans aligned with business priorities and objectives, bringing together content, communications, digital channels, events, and project execution.
- Creates, writes, edits, and delivers clear and compelling content, messaging, and communications while following Cummins brand and style guidelines.
- Simplifies complex business and technical information into engaging, audience-focused messages.
- Manages and supports marketing budgets, financials, and vendor-related expenses.
- Plans and executes internal and external events and marketing activities.
- Develops and delivers presentations and functional training to support stakeholders and business needs.
- Collects, analyzes, and leverages metrics, data, and analytics to evaluate effectiveness and identify opportunities for improvement.
- Stays current on digital tools, emerging trends, communication channels, and marketing best practices.
- Leads additional marketing and product marketing activities as needed to support evolving business priorities and the unique needs of the business.
To be successful in this role, you will need:
- Minimium 5 years' experience with digital marketing, including emerging trends, digital business strategies, performance metrics, paid and organic media, and advertising content, preferred in Commercial Truck sector
- Experience with graphic design and visual communications, with the ability to develop engaging content across multiple communication channels.
- Client or account management experience, with strong relationship-building and stakeholder management skills.
- Experience with marketing systems, digital platforms, or account management tools; experience supporting system integration is a plus.
- Experience with Six Sigma, Value Stream Transformation, or continuous improvement methodologies is preferred.
- Advanced English proficiency, with the ability to communicate effectively.
Nice to have:
- Experience in Marketing in Commercial Heavy Duty Automotive Sector
Competencies:
- Brand Management
- Business Writing
- Creative Communication Design
- Digital Media Savvy
- Balances Stakeholders
- Being Resilient
- Customer Focus
- Demonstrates Self-Awareness
- Manages Complexity
- Organizational Savvy
- Persuades
- Data Analytics
- Intuitive Listening and Adapting Solutions
- Values Differences Education, Licenses, Certifications: University degree in communications, marketing, or a related subject required
Job Communications
Organization Cummins Inc.
Role Category On-site with Flexibility
Job Type Exempt - Experienced
ReqID 2441448
Relocation Package No
100% On-Site No
Additional Information
- Posted: today
Perks and Benefits
Health and Wellness
- FSA with Employer Contribution
- Health Reimbursement Account (HRA)
- On-Site Gym
- HSA with Employer Contribution
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Birth Parent or Maternity Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
Vacation and Time Off
- Leave of Absence
- Personal/Sick Days
- Paid Holidays
Financial and Retirement
- Relocation Assistance
- Performance Bonus
- Stock Purchase Program
- Pension
- 401(k) With Company Matching
Office Life and Perks
- Company Outings
- Casual Dress
Professional Development
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
- Tuition Reimbursement