3,388 jobs for "Product Marketing Lead"

Responsibilities

About the Team:
The Global Monetization Product & Technology (GMPT) team powers TikTok's revenue ecosystem. We build the advanced advertising technologies and platforms that enable brands and businesses to connect with audiences worldwide. Our scope spans backend targeting signals, ad measurement infrastructure, and creative tools for advertisers across Brand, SMB, and Performance channels.

As a Talent Acquisition Partner, you will play a key role in scaling this high-impact organization by hiring world-class Product, Design, Data, and Technical talent. This role demands strategic partnership, operational excellence, and a data-driven mindset to thrive in a fast-paced, dynamic environment.

Specifically, you will:
- Full-Cycle Recruitment: Lead and manage end-to-end hiring for 10-15+ roles, primarily across Product Management, Product Design, Product Marketing, and Data Science.
- Strategic Partnering: Build trusted relationships with hiring managers and business leaders to define hiring needs, advise on market insights, and develop effective recruitment strategies.
- Data-Driven Sourcing: Use data and insights to design sourcing strategies that attract, engage, and convert top-tier technical and product talent globally.
- Market Expertise: Serve as a subject matter expert on talent market trends, compensation benchmarks, and competitor insights to help inform hiring decisions and workforce planning.
- Operational Excellence: Maintain a high bar for candidate experience, process efficiency, and compliance across all recruiting activities.
- Cross-Functional Collaboration: Partner closely with HRBPs, Compensation, and Global TA peers to ensure consistent hiring practices and alignment across regions.

Qualifications

Minimum Qualifications:
- 3+ years of full-lifecycle recruiting experience, ideally within high-growth tech or global organizations.
- Proven success hiring across Product Management and/or Product Marketing functions, with additional exposure to technical and data roles.
- Strong stakeholder management skills with the ability to influence and advise.
- Comfortable managing a dynamic requisition load (10-15+) and thriving in an environment of constant evolution and growth.
- Data-driven mindset with experience leveraging recruiting metrics and analytics to drive outcomes and influence decisions.

Preferred Qualifications:
- Experience supporting global or cross-regional recruiting efforts, with flexibility to collaborate across time zones.
- Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI, or Excel) to generate reports and insights.
- Excellent communication and presentation skills, with the ability to engage effectively with senior leadership and cross-functional partners.
- Passion for innovation and curiosity about how technology, data, and creativity intersect to drive impact at scale.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $151200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 3+ years of full-lifecycle recruiting experience, ideally within high-growth tech or global organizations.
- Proven success hiring across Product Management and/or Product Marketing functions, with additional exposure to technical and data roles.
- Strong stakeholder management skills with the ability to influence and advise.
- Comfortable managing a dynamic requisition load (10-15+) and thriving in an environment of constant evolution and growth.
- Data-driven mindset with experience leveraging recruiting metrics and analytics to drive outcomes and influence decisions.

Preferred Qualifications:
- Experience supporting global or cross-regional recruiting efforts, with flexibility to collaborate across time zones.
- Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI, or Excel) to generate reports and insights.
- Excellent communication and presentation skills, with the ability to engage effectively with senior leadership and cross-functional partners.
- Passion for innovation and curiosity about how technology, data, and creativity intersect to drive impact at scale.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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