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TikTok

Experience Engagement Program Manager (Thai Market), SG

SingaporeOperationsPosted Mar 11, 2026

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Responsibilities

Team Introduction
Ensuring that our global community is safe and empowered to create and enjoy content is a core value at TikTok. The Advertiser Experience team plays a critical role in driving initiatives to mitigate risks in Ads and Commerce, and ensuring advertiser quality on our platform.

We are seeking an accomplished Thai-speaking Engagement Program Manager (PGM) to join our APAC Business Integrity Advertiser Experience Team. This high-impact role offers significant visibility and the opportunity to collaborate extensively with advertisers, GBS sales stakeholders, internal operations, and cross-functional teams. You will cultivate strategic partnerships with leaders across Sales and Business Integrity to drive initiatives that improve advertiser experience, operational efficiency, and business outcomes.

Responsibilities:
- Lead Strategic Initiatives: Partner with cross-functional teams, particularly Sales, to spearhead large-scale strategic projects and resolve operational challenges at scale.
- Foster Strategic Relationships: Build and maintain strong relationships with leaders across Sales and Business Integrity to enhance collaboration and alignment.
- Drive Operational Excellence: Improve key operational metrics through targeted education initiatives while providing regular updates, addressing concerns, and communicating trends and change impacts to internal and external Thai-speaking stakeholders.
- Influence Through Data: Use data-driven insights to inform, shape, and execute new strategies, ensuring alignment with overall company objectives.
- Leverage Analytical Insights: Collaborate with data and measurement partners to identify and track key performance indicators, ensuring initiatives support product, customer, and community goals for Thai market.
- Enhance Support Processes: Identify trends and recommend improvements to detection and support processes to boost team efficiency and advertiser outcomes.
- Consult and Coach: Advise sales teams and Thai advertisers, providing insights and analysis to drive better results on our platforms.

Qualifications

Minimum Qualification(s)
- Minimum of 5 years of experience in program or project management, preferably in the internet or technology industry.
- Proficiency in English and Thai languages are required (Written and Spoken) as the role requires communication with Thai markets & stakeholders.
- Strong analytical thinking and problem-solving skills with a track record of applying these in daily operations.
- Proven ability to present analytical findings to cross-functional teams and leadership, influencing strategy and decision-making.

Preferred Qualifications:
- Entrepreneurial mindset with the ability to navigate ambiguity and adapt to changing environments.
- Exceptional organizational skills with the ability to prioritize and manage tasks in a fast-paced setting.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Minimum of 5 years of experience in program or project management, preferably in the internet or technology industry.
- Proficiency in English and Thai languages are required (Written and Spoken) as the role requires communication with Thai markets & stakeholders.
- Strong analytical thinking and problem-solving skills with a track record of applying these in daily operations.
- Proven ability to present analytical findings to cross-functional teams and leadership, influencing strategy and decision-making.

Preferred Qualifications:
- Entrepreneurial mindset with the ability to navigate ambiguity and adapt to changing environments.
- Exceptional organizational skills with the ability to prioritize and manage tasks in a fast-paced setting.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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