69 jobs for "TikTok Shop - Merchant Growth Strategy Manager"

Responsibilities

The LATAM Operations team drives TikTok Shop's business in Latin America, operating across markets including Mexico and Brazil. We handle full-cycle seller onboarding, brand incubation and acceleration, creator ecosystem development, campaign execution, cross-border operational capability building, and end-to-end buyer experience.

We are organized into vertical Category Management teams covering brand expansion, localized category operations, and merchant lifecycle growth, alongside centralized functions for creator operations, campaign operations, project management, and agency partnerships. Working closely with product, commercial, logistics, and governance teams, we tailor local strategies for merchants ranging from emerging local sellers to international brands.

You will help build content commerce models designed for Latin American consumption patterns, shaping the experience for sellers, creators, and buyers across the region.

About the team (Consumables)
The consumables e-commerce industry (Beauty, Personal Care, Health, Pet, etc.) has seen tremendous growth in recent years and remains one of the most competitive and high-frequency categories. With millions of loyal users globally, we believe TikTok Shop is uniquely positioned to reshape how consumers discover and purchase consumable products through content and creators.
We are looking for passionate and talented individuals to join our operations team to build a scalable, efficient, and innovative ecosystem connecting brands, creators, and users.

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Responsibilities
- Define both short-term and long-term TikTok Shop Consumables creator development strategy, driving creator GMV growth and category penetration (Beauty, Personal Care, Health, etc.)
- Scale high-quality creator supply in consumables through structured incubation, tiering, and performance management
- Build creator growth playbooks (e.g., self-live, affiliate, IP campaigns)
- Identify and scale top-performing creators based on GMV and content efficiency
- Drive merchant × creator collaboration to unlock incremental GMV
- Partner with brands to design creator-driven growth strategies (e.g., IP Campaign, Super Brand Day, New Arrivals)
- Improve creator attach rate and conversion efficiency for key merchants
- Analyze key performance metrics (traffic, CVR, AOV, retention) to identify growth levers and optimize content-commerce efficiency
- Build and scale successful case studies across consumables categories to strengthen business awareness and best practice adoption
- Collaborate closely with cross-functional teams (UG, Ads, Strategy, Governance, etc.) to unlock growth opportunities and remove operational blockers
- Engage with key merchants and stakeholders to drive adoption of creator ecosystem and improve overall ecosystem efficiency

Qualifications

Minimum Qualifications:
- Bachelor's degree or above, with 3+ years of experience in e-commerce, creator/affiliate ecosystem, or digital marketing
- Strong understanding of consumables categories (Beauty, Personal Care, Health, etc.) and their online sales dynamics
- Proven experience in growth strategy, creator ecosystem scaling, or merchant operations
- Strong data-driven mindset with the ability to translate insights into actionable strategies

Preferred Qualifications:
- Fast learner, strategic thinker, and self-driven executor
- Excellent communication, stakeholder management, and project management skills
- Exposure to LATAM markets is a plus

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Bachelor's degree or above, with 3+ years of experience in e-commerce, creator/affiliate ecosystem, or digital marketing
- Strong understanding of consumables categories (Beauty, Personal Care, Health, etc.) and their online sales dynamics
- Proven experience in growth strategy, creator ecosystem scaling, or merchant operations
- Strong data-driven mindset with the ability to translate insights into actionable strategies

Preferred Qualifications:
- Fast learner, strategic thinker, and self-driven executor
- Excellent communication, stakeholder management, and project management skills
- Exposure to LATAM markets is a plus

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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