Strategic Account Manager, Fashion (TikTok Shop, Malaysia)

Responsibilities

About the team:
The Fashion team drives growth in one of Malaysia's fastest-growing industries, partnering with leading brands and sellers to create seamless and engaging shopping experiences on TikTok Shop. If you're results-driven, passionate about building strong partnerships, and excited by innovation, join us in shaping the future of fashion e-commerce.

Responsibilities:
- Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Fashion.
- Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
- Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
- Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion
- Manage mid and long-tail sellers through scalable incubation programs, seller communications and performance management tools
- Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers
- Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint
- Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets

Qualifications

Minimum Qualifications:
- Bachelor degree, able to speak both English & Bahasa Malay fluently & proficiently, familiar with TikTok;
- With passion for ecommerce and seller operations work; with practical experience in community management; with a good understanding of eCommerce business and campaigns;
- Logical and organized communication, good teamwork spirit, empathetic; strong executive sense, and responsibility.
- Experienced in customer service, account management role and self-owned business before are preferable

Preferred Qualifications
- Direct experience in Fashion category
- Strong understanding of Fashion industry landscape, consumer trends, and competitive environment
- Proficient in Excel and PowerPoint, data driven