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TikTok

TikTok Shop Japan - Marketing Manager

Tokyo, JapanOperationsPosted today

Apply on company site View full job

Responsibilities

The TikTok Shop Japan Operations team drives the business operations and growth of TikTok Shop in Japan, focusing on sellers, products, content, creators, and user experience.

As the business grows in Japan, we take on complex challenges across merchant operations, assortment quality, content and creator ecosystem development, and user experience. You will play a direct role in shaping the growth of TikTok Shop in Japan, building long-term value for users, merchants, and creators.

- Offline Event Planning: Plan and execute marketing events around key milestones for platform sellers and creators, supporting seller and creator acquisition and expanding the platform's reach and influence.
- Online Content Series Development: Build engaging, shareable content series featuring seller and creator success stories, introductory guides to selling, and industry trends, translating e-Commerce opportunities into accessible, compelling content.
- Social Media Management: Develop creator-focused content calendars and communication plans, incorporating TikTok content trends, trending topics, and creators' communication styles to increase reach and engagement.
- Cross-Functional Collaboration: Partner with creator operations, category, product, and communications teams to articulate the core value of participating in e-Commerce and ensure marketing efforts connect seamlessly with creator recruitment and incubation programs.

Qualifications

Minimum Qualifications
- Working proficiency in Japanese for stakeholder communication, and English for cross-functional collaboration with international teams.
- Experience in consumer marketing, integrated campaigns, or brand activations, with knowledge of Japanese consumers and media.
- Strong audience insight, storytelling, and ability to turn complex information into clear, compelling messages.
- Short-form video production experience; Able to develop creative briefs and assess copy, visuals, and video quality.
- End-to-end experience delivering online campaigns or offline events across multiple channels.

Preferred Qualifications
- Experience with e-Commerce platforms, Japanese brands, or advertising agencies preferred.
- Strong vendor and project management skills, including budgets, timelines, and quality control.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Working proficiency in Japanese for stakeholder communication, and English for cross-functional collaboration with international teams.
- Experience in consumer marketing, integrated campaigns, or brand activations, with knowledge of Japanese consumers and media.
- Strong audience insight, storytelling, and ability to turn complex information into clear, compelling messages.
- Short-form video production experience; Able to develop creative briefs and assess copy, visuals, and video quality.
- End-to-end experience delivering online campaigns or offline events across multiple channels.

Preferred Qualifications
- Experience with e-Commerce platforms, Japanese brands, or advertising agencies preferred.
- Strong vendor and project management skills, including budgets, timelines, and quality control.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

View company profile

Perks and Benefits

Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- On-Site Gym
- Long-Term Disability
- Short-Term Disability
- Virtual Fitness Classes
- Mental Health Benefits
Parental Benefits
- Adoption Assistance Program
- Family Support Resources
- Fertility Benefits
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(k) With Company Matching
- Performance Bonus
- Company Equity
Office Life and Perks
- Casual Dress
- Snacks
- On-Site Cafeteria
- Holiday Events
- Company Outings
- Some Meals Provided
- Happy Hours
- Pet-Friendly Office
Professional Development
- Promote from Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity And Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)