TikTok Shop Japan - Marketing Manager

Responsibilities

The TikTok Shop Japan Operations team drives the business operations and growth of TikTok Shop in Japan, focusing on sellers, products, content, creators, and user experience.

As the business grows in Japan, we take on complex challenges across merchant operations, assortment quality, content and creator ecosystem development, and user experience. You will play a direct role in shaping the growth of TikTok Shop in Japan, building long-term value for users, merchants, and creators.

- Offline Event Planning: Plan and execute marketing events around key milestones for platform sellers and creators, supporting seller and creator acquisition and expanding the platform's reach and influence.
- Online Content Series Development: Build engaging, shareable content series featuring seller and creator success stories, introductory guides to selling, and industry trends, translating e-Commerce opportunities into accessible, compelling content.
- Social Media Management: Develop creator-focused content calendars and communication plans, incorporating TikTok content trends, trending topics, and creators' communication styles to increase reach and engagement.
- Cross-Functional Collaboration: Partner with creator operations, category, product, and communications teams to articulate the core value of participating in e-Commerce and ensure marketing efforts connect seamlessly with creator recruitment and incubation programs.

Qualifications

Minimum Qualifications
- Working proficiency in Japanese for stakeholder communication, and English for cross-functional collaboration with international teams.
- Experience in consumer marketing, integrated campaigns, or brand activations, with knowledge of Japanese consumers and media.
- Strong audience insight, storytelling, and ability to turn complex information into clear, compelling messages.
- Short-form video production experience; Able to develop creative briefs and assess copy, visuals, and video quality.
- End-to-end experience delivering online campaigns or offline events across multiple channels.

Preferred Qualifications
- Experience with e-Commerce platforms, Japanese brands, or advertising agencies preferred.
- Strong vendor and project management skills, including budgets, timelines, and quality control.

Responsibilities

Responsibilities

The TikTok Shop Japan Operations team drives the business operations and growth of TikTok Shop in Japan, focusing on sellers, products, content, creators, and user experience.

As the business grows in Japan, we take on complex challenges across merchant operations, assortment quality, content and creator ecosystem development, and user experience. You will play a direct role in shaping the growth of TikTok Shop in Japan, building long-term value for users, merchants, and creators.

- Offline Event Planning: Plan and execute marketing events around key milestones for platform sellers and creators, supporting seller and creator acquisition and expanding the platform's reach and influence.
- Online Content Series Development: Build engaging, shareable content series featuring seller and creator success stories, introductory guides to selling, and industry trends, translating e-Commerce opportunities into accessible, compelling content.
- Social Media Management: Develop creator-focused content calendars and communication plans, incorporating TikTok content trends, trending topics, and creators' communication styles to increase reach and engagement.
- Cross-Functional Collaboration: Partner with creator operations, category, product, and communications teams to articulate the core value of participating in e-Commerce and ensure marketing efforts connect seamlessly with creator recruitment and incubation programs.

Qualifications

Qualifications

Minimum Qualifications
- Working proficiency in Japanese for stakeholder communication, and English for cross-functional collaboration with international teams.
- Experience in consumer marketing, integrated campaigns, or brand activations, with knowledge of Japanese consumers and media.
- Strong audience insight, storytelling, and ability to turn complex information into clear, compelling messages.
- Short-form video production experience; Able to develop creative briefs and assess copy, visuals, and video quality.
- End-to-end experience delivering online campaigns or offline events across multiple channels.

Preferred Qualifications
- Experience with e-Commerce platforms, Japanese brands, or advertising agencies preferred.
- Strong vendor and project management skills, including budgets, timelines, and quality control.