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TikTok

Creator Program Manager (Emerging Verticals) - TikTok (Los Angeles)

Los Angeles$115,520 – $198,360Posted Apr 23, 2026

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Responsibilities

The Emerging Verticals team builds and scales programs that grow high-quality creator supply across new and fast-growing content categories in North America. Our work sits at the intersection of product adoption and creator growth - helping creators discover, adopt, and get lasting value from TikTok features.

Responsibilities
- Own creator programs end-to-end from strategy and planning through execution and measurement with a high degree of autonomy
- Partner closely with Product to streamline how programs run and scale
- Dig into program data to spot problems early and build solutions before they become blockers
- Keep stakeholders informed with clear, regular reporting on program performance and key insights
- Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design

Qualifications

Minimum Qualifications
- 5+ years in program management, marketing, or a closely related field
- Solid grasp of the creator economy and hands-on experience working with creators
- Comfort with data - dashboards, self-serve tools, and basic querying to drive decisions
- Sharp communicator, written and verbal, across all levels
- High ownership mentality - you spot gaps, flag them, and fix them

Preferred Qualifications
- Experience running creator product adoption programs specifically
- Background in product operations or product program management
- Experience collaborating across global teams and time zones

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 5+ years in program management, marketing, or a closely related field
- Solid grasp of the creator economy and hands-on experience working with creators
- Comfort with data - dashboards, self-serve tools, and basic querying to drive decisions
- Sharp communicator, written and verbal, across all levels
- High ownership mentality - you spot gaps, flag them, and fix them

Preferred Qualifications
- Experience running creator product adoption programs specifically
- Background in product operations or product program management
- Experience collaborating across global teams and time zones

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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