390 jobs for "Senior Product Marketing Manager, Growth"

Responsibilities

The Monetization Product Partnerships team unlocks new growth opportunities by building strategic partnerships and developing new ways for consumers to interact with the products, services, and experiences they love. We work closely with product, business development, legal, partner enablement, and marketing.

We take on complex challenges in aligning diverse partner needs with TikTok's product strategy, navigating cross-functional dependencies, and scaling new solutions across markets. Success here directly influences product adoption, customer value, and TikTok's monetization growth.

You will shape new business models and build partnerships that create impact across TikTok's global ecosystem.

The Monetization Product Partnerships team at TikTok drives growth by building strategic partnerships that expand the capabilities and reach of our advertising ecosystem. As a Partner Manager, you will lead and grow relationships across the global ad tech landscape, working cross-functionally to shape partner strategy, drive integrations, and launch scalable ad tech solutions. This role spans multiple strategic areas and partner types, with priorities evolving alongside business needs.

Responsibilities
- Work closely with XFN to understand business needs and identify how new partnerships can accelerate product readiness and go-to-market success for strategic ad solutions
- Manage the core business relationships with these partners, from initial contact, through the integration phase, and into long-term growth planning
- Lead complex integration projects with our partners, ensuring that both TikTok and our partners realize the full potential of our collaborations
- Seek and implement opportunities to expand and refine existing solutions to meet the evolving needs of businesses and creators on TikTok
- Represent TikTok with the utmost professionalism and ethical standards in all external meetings and negotiations
- Collaborate on product development with strategic ad tech platforms, ensuring alignment with TikTok-specific challenges and objectives
- Support GTM (Go-to-Market) strategies, co-marketing, and commercial activations. This includes iteratively improving value propositions and sales materials tailored to TikTok's context and supporting special activation programs
- Foster relationships to promote TikTok sales narratives and best practices, empowering partners to advocate and scale TikTok ad solutions
- Engage in solution-oriented partnerships, focusing on optimizing creative outputs, both through technological and service-based approaches
- Facilitate performance-focused partnerships, prioritizing lower-funnel optimization and helping activate new performance features
- Ensure continuous feedback integration from partners into TikTok's product development
- Work closely with partners to understand and leverage optimization/reporting tools based on 1st/3rd party data

Qualifications

Minimum Qualifications
- 5+ years in advertising technology, media, measurement, strategic partnerships, or related fields
- Demonstrated experience leading complex business development initiatives and product partnerships in the digital advertising or media ecosystem
- Understanding of social media, short-form video platforms, and the related advertising ecosystem
- Proficiency in driving growth projects in dynamic tech environments.
- Proven ability to lead complex third-party integrations and partnerships across a dynamic advertising technology ecosystem
- Ability to influence senior executives and drive consensus across multiple stakeholder groups

Preferred Qualifications
- A strategic thinker who can both envision the big picture and execute the finer details.
- Experience working with large technology, media, or advertising platforms
- Effective presentation skills for varied audiences
- Strong quantitative and analytical skills
- Experience in an international or diverse team environment

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 5+ years in advertising technology, media, measurement, strategic partnerships, or related fields
- Demonstrated experience leading complex business development initiatives and product partnerships in the digital advertising or media ecosystem
- Understanding of social media, short-form video platforms, and the related advertising ecosystem
- Proficiency in driving growth projects in dynamic tech environments.
- Proven ability to lead complex third-party integrations and partnerships across a dynamic advertising technology ecosystem
- Ability to influence senior executives and drive consensus across multiple stakeholder groups

Preferred Qualifications
- A strategic thinker who can both envision the big picture and execute the finer details.
- Experience working with large technology, media, or advertising platforms
- Effective presentation skills for varied audiences
- Strong quantitative and analytical skills
- Experience in an international or diverse team environment

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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