Senior Brand Campaign Strategy Manager (Travel)- TikTok Local Services

Responsibilities

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

We are on the lookout for a Brand Campaign Specialist who can own end-to end integrated marketing strategy for our travel vertical. You will collaborate closely with DMOs and tourism boards to accelerate brand exposure and commercial growth, driving impact via flagship travel campaigns and strategic travel partner collaborations.

Responsibilities:
- Plan and implement local service brand campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
- Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
- Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Marketing, or a related field.
- Experienced in managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, including operations, content marketing, and transactional marketing, preferably within lifestyle businesses, marketplace, or travel/OTA e-commerce.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Ability to work both independently and collaboratively in a fast-paced environment.

Preferred Qualifications:
- Proven experience managing full-cycle marketing campaigns, including planning, launch, optimization, and reporting.
- Strong project management skills and experience coordinating stakeholders across multiple teams.
- Hands-on executor, not just a strategist.
- Experience in fast-paced consumer tech, marketplace, or travel/OTA environments.
- Data-driven mindset with strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions, especially focused on ROI and campaign efficiency.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $151050 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Responsibilities

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

We are on the lookout for a Brand Campaign Specialist who can own end-to end integrated marketing strategy for our travel vertical. You will collaborate closely with DMOs and tourism boards to accelerate brand exposure and commercial growth, driving impact via flagship travel campaigns and strategic travel partner collaborations.

Responsibilities:
- Plan and implement local service brand campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
- Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
- Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Qualifications

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Marketing, or a related field.
- Experienced in managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, including operations, content marketing, and transactional marketing, preferably within lifestyle businesses, marketplace, or travel/OTA e-commerce.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Ability to work both independently and collaboratively in a fast-paced environment.

Preferred Qualifications:
- Proven experience managing full-cycle marketing campaigns, including planning, launch, optimization, and reporting.
- Strong project management skills and experience coordinating stakeholders across multiple teams.
- Hands-on executor, not just a strategist.
- Experience in fast-paced consumer tech, marketplace, or travel/OTA environments.
- Data-driven mindset with strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions, especially focused on ROI and campaign efficiency.