605 jobs for "Platform Marketing Lead"

Responsibilities

The TikTok Ads Creative and Ecosystem team develops the technology behind ad creative production, interpretation, and optimization, so advertisers, creators, and partners can deliver experiences users actually want to watch.

We work on scaling creative production, understanding diverse content, and optimizing ad performance, while preserving the authentic sense of discovery that makes TikTok distinctive. The quality of those solutions directly influences user engagement, advertiser success, and the growth of the creative ecosystem.

You will shape the future of AI-powered advertising creativity, on work with impact at global scale.

About the Team:
Our Creative and Brand Innovation Product Team is dedicated to building full-funnel marketing solutions that combine creative content-such as the TikTok One platform, content packages, and ACA creative tools-with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase.

As the Product Solutions and Operations Intern for Brand Search Ads, you will be responsible for setting the go-to-market strategy for all regions. You will partner closely with the product team and regional teams to develop the overall strategic direction and assess key gaps in TikTok's brand Search Ads offering. Additionally, you will also serve as the liaison between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap.

You will use your experience and technical knowledge working with the Brand Search Ads product team to develop the strategy, bring together cross-functional stakeholders to execute your plans and align product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.
Our mission: Inspire creativity, ignite growth.
Our vision: TikTok is the creativity-powered, Al-fueled growth engine that turns discovery into measurable impact

We are looking for talented individuals to join us for an internship. Our internship program offers students hands-on experience, industry exposure, and opportunities to apply their knowledge to real-world challenges while building a strong foundation for personal and professional growth.
Interns will gain practical experience, explore potential career paths, and participate in social events, learning programs, and development workshops alongside industry professionals.
Candidates may apply to a maximum of two positions across Our Company and its affiliates globally. Applications will be considered in the order they are submitted.
Applications are reviewed on a rolling basis, so we encourage you to apply early. Please clearly state your availability in your resume, including your start and end dates.

Responsibilities:
- Scalable AI Creative Product Operations: Drive the global adoption of GenAI tools, monitor usage across key regions, and deliver localized optimization strategies. Analyze AIGC content performance data to inform and iterate product development.
- Creator Marketing Ecosystem Building: Support the implementation of tiered creator operation strategies. Assist in the analysis of top brand collaboration cases and distill scalable creator marketing models.
- Brand & Marketing IP and Moment Operations: Contribute to the design of creative product strategies for global marketing campaigns and seasonal moments.
- Track customer adoption of non-standard products (e.g., short drama series, brand bidding ads) and establish regional flagship case libraries.
- Data-Driven Decision Making: Build automated monitoring dashboards. Use attribution analysis to identify and resolve growth bottlenecks.

Qualifications

Minimum Qualifications:
- Currently pursuing a Master's degree in Business or a related discipline.
- Strong analytical and logical thinking skills; proficient in SQL/Python or BI tools (e.g., Tableau); able to independently conduct funnel analysis.
- Structured communicator with experience writing market requirement documents (MRDs); capable of translating customer needs into clear product solutions.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Currently pursuing a Master's degree in Business or a related discipline.
- Strong analytical and logical thinking skills; proficient in SQL/Python or BI tools (e.g., Tableau); able to independently conduct funnel analysis.
- Structured communicator with experience writing market requirement documents (MRDs); capable of translating customer needs into clear product solutions.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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