288 jobs for "Product Marketing Manager"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

Client Solutions Team at TikTok helps nurture accounts through high touch client service and education on TikTok solutions, supporting brands in achieving their marketing and business objectives. Cross functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment.

Responsibilities
Being a Consultant to clients and internal stakeholders
- We are in the business of solutions - these cover everything from product adoption, strategy and/or optimizations to help our clients link their marketing objectives to their business goals.
- Keeping up to date with product developments, market landscape, vertical movements and competitor activities to give clients, their agencies, and internal teams a holistic view of what next steps to take.
- Building Test & Learn plans in conjunction with the usage of Measurement solutions (BLS, CLS, Ad Effectiveness etc.) across full-funnel solutions.
- Driving and facilitating the adoption of Pixels, MMPs, TikTok Shop where applicable.
- Putting together narratives, workshops and business reviews etc. to educate and upskill clients in charting the way forward.
- Establish the value of TikTok as a part of a brand's media mix and communication strategy.

Account Management, Campaign Management & Reporting
- Manage and grow post-sale relationships with brands and their corresponding agency teams, taking a role in steering account growth and success.
- Sense check/challenge media plans and provide suggestions to set clients up for success.
- Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business.
- Own conversations around Always On content and Performance objectives to support the Brand Partnerships team in revenue attainment.
- Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting or account audits.
- Prioritising tasks by urgency level and impact in alignment with Brand Partnerships Managers.

Stakeholder Management & Revenue Impact
- Building trusting relationships and robust communication with internal teams and external client & agency teams to ensure sustained growth of accounts.
- Understanding the scope of various cross functional teams and whom to approach for what purpose.
- Pushing through product adoption, programs and packages built around specific company or market level priorities.
- Having an equal stake in Account & Opportunity planning, and working together with the Brand Partnerships team to come up with innovative solutions and strategies.
- Tracking revenue attainment and impact of client activities on Book of Business, individually and as a team.
- Sharing client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent, through case studies or other ad hoc sharings.

Qualifications

Minimum Qualifications
- Experience in account management/client services roles in digital marketing, with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge.
- Good understanding of digital media and marketing landscape.
- Solid understanding of media metrics, their implications and corresponding studies.
- Experience managing branding and performance advertisers with complex and scaling challenges across multiple markets.
- Proficient in Excel, dashboarding or similar skillsets.
- Detail-oriented, analytical and a creative problem solver.

Preferred Qualifications
- Specialized vertical knowledge in industries is a plus.
- Experience in an in-house marketing function, advertising agency or platform client solutions experience preferred.
- Experience with Shopping Ads, e-Commerce marketing, or CPAS. Direct experiences with TikTok Shop is a plus.
- Familiarity with third-party ad measurement and verification partners (e.g., IAS, DV, MOAT) as well as measurement partners (e.g., Nielsen, Kantar etc)
- Hands-on experience with Mobile Measurement Partners (MMPs) and pixel setup and troubleshooting.
- Track record of developing strategic programs or projects to drive education and product adoption with demonstrable data-driven results.
- Experiences with diagnosing and resolving technical issues in collaboration with product and engineering teams.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Experience in account management/client services roles in digital marketing, with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge.
- Good understanding of digital media and marketing landscape.
- Solid understanding of media metrics, their implications and corresponding studies.
- Experience managing branding and performance advertisers with complex and scaling challenges across multiple markets.
- Proficient in Excel, dashboarding or similar skillsets.
- Detail-oriented, analytical and a creative problem solver.

Preferred Qualifications
- Specialized vertical knowledge in industries is a plus.
- Experience in an in-house marketing function, advertising agency or platform client solutions experience preferred.
- Experience with Shopping Ads, e-Commerce marketing, or CPAS. Direct experiences with TikTok Shop is a plus.
- Familiarity with third-party ad measurement and verification partners (e.g., IAS, DV, MOAT) as well as measurement partners (e.g., Nielsen, Kantar etc)
- Hands-on experience with Mobile Measurement Partners (MMPs) and pixel setup and troubleshooting.
- Track record of developing strategic programs or projects to drive education and product adoption with demonstrable data-driven results.
- Experiences with diagnosing and resolving technical issues in collaboration with product and engineering teams.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

View company profile