1,275 jobs for "Product Growth Marketing Manager"

Responsibilities

The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.

We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy.

Responsibilities:
- Monitor creator performance across revenue, activity, retention, tier movement, content quality, feature adoption, and program participation.
- Identify priority business gaps, build hypotheses, and determine which creator segments require intervention.
- Conduct Turkey-specific research using data analysis, creator interviews, surveys, community feedback, and competitor benchmarking.
- Turn research findings into scalable creator-growth programs with clear target groups, entry criteria, mechanics, communication plans, owners, and success measures.
- Create execution briefs for Community Managers, 1:1 Creator Managers, TCN, agencies, Education, Marketing, Product, and other partners.
- Track program performance and decide whether to scale, improve, repeat, or stop each intervention.
- Convert successful programs into repeatable playbooks, creator tags, trigger-action rules, and review cycles.
- Represent Turkey's creator insights in regional discussions and adapt relevant MENA or global programs to local needs.

Qualifications

Minimum Qualification(s):
- 4+ years in growth operations, strategy and operations, program management, marketplace operations, creator ecosystems, gaming, social media, or consumer technology.
- Evidence of owning programs from problem definition through execution and evaluation.
- Experience combining quantitative analysis with customer, partner, creator, or community research.
- Excellent communication skills, fluent in both English and Turkish to collaborate with international and Turkish-speaking stakeholders.
- Strong understanding of Turkey's creator, entertainment, gaming, or social-media environment.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s):
- 4+ years in growth operations, strategy and operations, program management, marketplace operations, creator ecosystems, gaming, social media, or consumer technology.
- Evidence of owning programs from problem definition through execution and evaluation.
- Experience combining quantitative analysis with customer, partner, creator, or community research.
- Excellent communication skills, fluent in both English and Turkish to collaborate with international and Turkish-speaking stakeholders.
- Strong understanding of Turkey's creator, entertainment, gaming, or social-media environment.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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