484 jobs for "Category Strategy Manager"

Responsibilities

The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.

The Client Solutions Vertical Manager will be responsible for driving strategy, owning revenue targets, and ensuring flawless campaign execution within the Apparel vertical. They will report into the Group Vertical Director and serve as the advocate for their category both internally and externally, acting as the voice of the customer to influence go-to-market and product strategies. They will manage the Client Solutions Managers (CSM) and work closely with the Sales and Product teams. Success in this role requires strong leadership in project and relationship management, client education, campaign success, and the ability to tell compelling stories that demonstrate TikTok's ability to drive client objectives, while scaling best practices across key clients.

Responsibilities:
- Become a subject matter expert in the Apparel vertical and clearly articulate how TikTok can best serve these clients.
- Train and empower the team to serve as external product consultants, educating clients and agencies on alpha and beta product solutions, scalable innovations, and best practices to grow existing partnerships.
- Partner with Vertical Leadership as a strategic thought partner, identifying priorities, growth opportunities, and efficiencies through data-backed recommendations and insights.
- Leverage data to identify consumer trends and lead your CSM team in developing and evolving playbooks that drive measurable client business outcomes.
- Coach and develop Client Solutions teams on consultative, data-driven campaign analysis and selling at scale, while fostering a culture of accountability and high performance.
- Maintain up-to-date expertise on TikTok's features, ad units, measurement, attribution, and KPIs, and consult clients on how to link platform value directly to ROI.
- Collaborate with Product to drive innovation by systematically surfacing advertiser needs and feedback to inform product roadmaps.

Qualifications

Minimum Qualifications:
- 5+ years of direct experience in digital advertising, ad sales, or brand/performance marketing.
- 3+ years of experience managing client solutions teams, with proven success in talent development and scaling teams.
- Willingness to work in Los Angeles (California), with extensive travel expected.

Preferred Qualifications:
- Experience managing advertisers across the full funnel, with a deep understanding of their challenges and objectives within this vertical.
- Experience building relationships with top marketing decision-makers at brands and agencies.
- Strong ability to analyze data, translate insights into actionable strategies, and assess campaign performance effectively.
- Proven ability to proactively troubleshoot, escalate through the proper channels, and maintain client confidence.
- Proactive attitude with excellent project management, stakeholder management, organizational, and analytical skills.
- Experience diagnosing and solving technical problems with product and engineering teams.
- Ability to translate complex technical concepts into clear, compelling business narratives for non-technical stakeholders.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $123750 - $219300 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 5+ years of direct experience in digital advertising, ad sales, or brand/performance marketing.
- 3+ years of experience managing client solutions teams, with proven success in talent development and scaling teams.
- Willingness to work in Los Angeles (California), with extensive travel expected.

Preferred Qualifications:
- Experience managing advertisers across the full funnel, with a deep understanding of their challenges and objectives within this vertical.
- Experience building relationships with top marketing decision-makers at brands and agencies.
- Strong ability to analyze data, translate insights into actionable strategies, and assess campaign performance effectively.
- Proven ability to proactively troubleshoot, escalate through the proper channels, and maintain client confidence.
- Proactive attitude with excellent project management, stakeholder management, organizational, and analytical skills.
- Experience diagnosing and solving technical problems with product and engineering teams.
- Ability to translate complex technical concepts into clear, compelling business narratives for non-technical stakeholders.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

View company profile

Perks and Benefits

Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- On-Site Gym
- Long-Term Disability
- Short-Term Disability
- Virtual Fitness Classes
- Mental Health Benefits
Parental Benefits
- Adoption Assistance Program
- Family Support Resources
- Fertility Benefits
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(k) With Company Matching
- Performance Bonus
- Company Equity
Office Life and Perks
- Casual Dress
- Snacks
- On-Site Cafeteria
- Holiday Events
- Company Outings
- Some Meals Provided
- Happy Hours
- Pet-Friendly Office
Professional Development
- Promote from Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity And Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)