12 jobs for "TikTok Shop - Commercial Strategist (Malaysia, E-Commerce)"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The Lifestyle Team within GBS AUNZ partners with some of the region's fastest-growing commerce and liefstyle brands. Many of them were built online and are scaling globally. Lifestyle moves fast: trends are born on TikTok, drops sell out overnight, and culture shapes what people buy. Our team sits at the centre of that, helping brands turn discovery into demand across brand, performance and TikTok Shop.
Success in this team requires strong commercial acumen, strategic thinking, cross-functional leadership, and the ability to thrive in a fast-paced, trend-driven environment.

Responsibilities
- Own and grow a portfolio of key partnerships across AU and NZ, including Joint Business Plan (JBP) clients
- Drive sustained revenue growth through strategic account planning aligned to seasonal calendars, including seasonal launches, product drops, sale events and peak trading periods such as Black Friday and Cyber Monday and EOFY
- Lead executive-level relationships with Founders, CMOs, GMs, eCommerce Directors and senior marketing leaders, and support clients' international growth, including TikTok Shop expansion into new markets such as the US and EU, in partnership with global and regional teams
- Identify and unlock growth across multi-brand fashion groups by replicating proven strategies from flagship brands across sister brands
- Drive adoption of TikTok's full-funnel and commerce solutions, including Top Feed and premium brand products, TikTok Shop, Smart+ and performance solutions, and partner cross-functionally with Creative, Measurement, Product, CST, TikTok Shop and Analytics teams to unlock incremental growth
- Translate brand, performance and commerce measurement into clear commercial recommendations
- Lead creative strategy conversations, challenging clients and agencies to deliver platform-native, trend-led and creator-driven content, and develop compelling sales narratives using fashion category insights, trend data, case studies and data
- Travel as required to support client relationships across AU and NZ

Qualifications

Minimum Qualifications
- 5+ years of experience in media sales, digital advertising, ad tech or related fields
- Proven experience owning and growing key enterprise client accounts
- Demonstrated ability to influence C-suite, founder and senior executive stakeholders
- Strong commercial acumen with a track record of exceeding revenue targets
- Deep understanding of brand and performance marketing, auction-based media buying and ad tech integrations
- Experience using measurement frameworks such as brand lift, attribution or MMM to drive commercial outcomes
- Strong understanding of creative effectiveness and platform-native storytelling

Preferred Qualifications
- Familiarity with MMM, incrementality or other measurement strategies
- Ability to lead QBRs and JBPs with senior stakeholders
- Global or regional campaign experience, including supporting brands expanding into international markets
- Ability to communicate complex technical concepts clearly to senior, non-technical stakeholders
- Comfortable working cross-functionally and leading through ambiguity
- TikTok Shop experience highly regarded

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 5+ years of experience in media sales, digital advertising, ad tech or related fields
- Proven experience owning and growing key enterprise client accounts
- Demonstrated ability to influence C-suite, founder and senior executive stakeholders
- Strong commercial acumen with a track record of exceeding revenue targets
- Deep understanding of brand and performance marketing, auction-based media buying and ad tech integrations
- Experience using measurement frameworks such as brand lift, attribution or MMM to drive commercial outcomes
- Strong understanding of creative effectiveness and platform-native storytelling

Preferred Qualifications
- Familiarity with MMM, incrementality or other measurement strategies
- Ability to lead QBRs and JBPs with senior stakeholders
- Global or regional campaign experience, including supporting brands expanding into international markets
- Ability to communicate complex technical concepts clearly to senior, non-technical stakeholders
- Comfortable working cross-functionally and leading through ambiguity
- TikTok Shop experience highly regarded

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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