7 jobs for "Content Optimization Specialist"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

Our Client Solutions Team helps nurture market accounts through high touch client service and education on solutions, supporting brands in achieving their marketing and business objectives. Cross functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market level insights.

Responsibilities
- Being a Consultant to clients and internal stakeholders
- We are in the business of solutions - these cover everything from product adoption, strategy and/or optimizations to help our clients link their marketing objectives to their business goals (including clients in China)
- Keeping up to date with product developments, market landscape, vertical movements and competitor activities to give clients and internal teams a holistic view of what next steps to take
- Building Test & Learn plans in conjunction with the usage of Measurement solutions (BLS, CLS, Ad Effectiveness etc.) across full-funnel solutions
- Driving and facilitating the adoption of Pixels, MMPs where applicable
- Putting together narratives, workshops and business reviews etc. to educate and upskill clients, and recommend the way forward
- Sense check/challenge media plans and provide suggestions to set clients up for success
- Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business
- Own conversations around Always On content and Performance objectives to support the Brand Partnerships team in revenue attainment
- Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting or account audits
- Prioritising tasks by urgency level and impact in alignment with Brand Partnerships Managers
- Building trusting relationships and robust communication with internal teams and external client teams
- Understanding the scope of various cross functional teams and whom to approach for what purpose
- Having an equal stake in Account & Opportunity planning, and working together to come up with innovative solutions to problems
- Tracking revenue attainment and impact of client activities on Book of Business, individually and as a team
- Sharing client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent through case studies or other ad hoc sharing

Qualifications

Minimum Qualifications
- 5 years of experience in account management/client services roles in digital marketing
- Good understanding of digital media and marketing landscape; specialized vertical knowledge in Gaming, Tech & Telco
- Knowledgeable and experienced in performance marketing specialized in Apps and/or Web
- Solid understanding of media metrics, their implications and corresponding studies
- High proficiency in both written and spoken English and Mandarin is required to communicate and correspond directly with partners across Southeast Asia, including China

Preferred Qualifications
- Experience in an in-house marketing function or advertising agency
- Proficient in Excel, dashboarding or similar skillsets
- Detail-oriented, analytical and a creative problem solver
- Strong communicator and confident presenter
- Proactive, positive and exemplifies an 'Always Day 1' mindset

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 5 years of experience in account management/client services roles in digital marketing
- Good understanding of digital media and marketing landscape; specialized vertical knowledge in Gaming, Tech & Telco
- Knowledgeable and experienced in performance marketing specialized in Apps and/or Web
- Solid understanding of media metrics, their implications and corresponding studies
- High proficiency in both written and spoken English and Mandarin is required to communicate and correspond directly with partners across Southeast Asia, including China

Preferred Qualifications
- Experience in an in-house marketing function or advertising agency
- Proficient in Excel, dashboarding or similar skillsets
- Detail-oriented, analytical and a creative problem solver
- Strong communicator and confident presenter
- Proactive, positive and exemplifies an 'Always Day 1' mindset

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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