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Job Category
Sales
Job Details
About SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
The ExperienceWe are looking for a high-impact new business Account Executive to drive MuleSoft growth across North Africa, based out of Casablanca. The role combines net-new logo acquisition with strategic cross-sell into existing Salesforce customers to help them realise the full value of their AI + Data + CRM investments.
What You'll Actually Be Doing- Build and execute a territory plan for North Africa focused on winning new MuleSoft customers while expanding footprint in existing Salesforce accounts.
- Orchestrate the full sales cycle from prospecting to close, partnering closely with Salesforce core AEs, solution engineers and partners.
- Position MuleSoft as the strategic integration and API platform underpinning digital transformation, AI and data initiatives for C-level stakeholders
- Own a defined North Africa territory (with a strong focus on Morocco) and consistently deliver against ACV and multi-year subscription targets.
- Hunt for new logos: build pipeline through targeted outbound, events, partners, social selling and your own executive network; convert whitespace into active opportunities.
- Drive cross-sell and upsell in Salesforce customers: co-sell with Salesforce AEs, align to joint account plans and attach MuleSoft to key transformation programs.
- Run rigorous discovery, map business pain to integration/API use cases, and build compelling business cases and ROI/TCO justifications for MuleSoft.
- Maintain accurate pipeline, forecasting and account plans in Salesforce, with clear next steps and deal strategies.
- Represent MuleSoft in the North African ecosystem: speak at events, engage partners and act as a thought leader on integration, APIs and composable architectures.
You're Our Person If...- 7-10+ years of full-cycle enterprise software sales, including at least 3-5 years selling platform, integration, middleware, API management or adjacent cloud technologies.
- Proven new business seller with a track record of opening new enterprise accounts and overachieving multi-million-euro quotas in emerging or growth markets.
- Experience co-selling or competing in the Salesforce ecosystem is highly valued; knowledge of Salesforce Customer 360 and its clouds is a strong plus.
- Strong understanding of integration/API trends, modern architectures (REST, event-driven, microservices) and how they support AI, data and digital transformation agendas.
- Fluent in French and Arabic, with strong business English; able to operate comfortably with C-level stakeholders across Morocco, Algeria, Tunisia and broader North Africa.
- Consultative, value-based seller who can challenge the status quo, lead with insights and translate technical capabilities into strategic business outcomes.
- We have a strong preference for candidates with deep experience in Financial Services across North Africa, particularly in banking, insurance and fintech. You understand regulatory and compliance drivers, open banking and payments modernization, and how integration and APIs enable core-banking transformation, digital channels and AI-driven customer experiences. You are comfortable selling to CIOs, Heads of Architecture, Digital and Operations in tier-1 and tier-2 banks, and can navigate complex buying centers, risk committees and procurement processes.
What we offer
- Opportunity to build and scale the MuleSoft business in one of Salesforce's most strategic growth regions in EMEA.
- Access to world-class sales enablement, coaching and career paths across Salesforce and MuleSoft.
- Attractive compensation package with uncapped variable, plus benefits aligned to a leading global cloud company.
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.
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