2,055 jobs for "Manager, CRA Strategy & Program Management"

Responsibilities

About the team:
At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time

About the role:
TikTok is seeking Agency Solutions Managers to support our strategic Holdco agency partners and be based out of the Mexico City office. The ideal candidate will have extensive experience in digital advertising and a proven ability to drive both operational excellence and commercial growth to unlock new business. The candidate will have operational knowledge of agency dynamics and experience dealing with key stakeholders across media planning, programmatic trading, and digital buying teams. A proven track record in scaling client investment and elevating campaign performance is a must.

Above all, the candidate will have an established track record of building strong relationships across key stakeholders, acting as a dedicated in-house expert and a bridge between the agency and TikTok. The role will involve working cross-functionally with members of the TikTok sales, product, and support organizations with the intent of leading end-to-end client engagement, from technical troubleshooting and campaign activation to education and strategic upselling. You'll bring a creative mindset, detail-oriented focus, and strategic acumen in your approach to identifying new business opportunities, accelerating product adoption, and building long-term business partnerships.

Responsibilities:
- Identify and drive revenue opportunities: Act as an in-house expert within strategic Holdco agencies to capture new opportunities, seek out strategic partnerships, and proactively hunt for new client briefs to expand the business portfolio.
- Provide consultative support and elevate trader proficiency: Offer strategic media solutions and campaign optimization guidance, while designing and leading ongoing training sessions to improve media buyer expertise and optimize campaign delivery rates.
- Deliver strategic insights and execute upselling: Analyze platform data to provide proactive audience targeting recommendations, while creating compelling post-sale propositions to actively recommend premium supply and diverse ad formats.
- Lead technical troubleshooting: Act as the primary technical liaison for the agency to swiftly resolve campaign delivery issues and creative moderation escalations.
- Drive product adoption: Collaborate with cross-functional teams to structure and execute operational initiatives focused on accelerating new feature adoption, beta support, and API integrations.
- Streamline campaign activation: Remove operational friction during the setup and launch phases to ensure the seamless activation of new advertisers.
- Ensure customer success: Deliver the highest level of sales and operational customer service, providing agile, on-demand support for specialized client requests while keeping clients informed of the latest platform products and developments.

Qualifications

Minimum Qualifications:
- Years of digital advertising and client-facing roles experience.
- Years of Ad Agency experience or similar role.
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Proven experience analyzing data and best practices to assess performance drivers and formulate enablement recommendations.
- Excellent oral and written communication and presentation skills with the ability to establish credibility with technical and non-technical business owners with advanced English skills.
- Strong ability to own relationships with programmatic trading desk managers and engage with multiple customer organizational levels to understand business objectives and a team player and collaborator.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.

Preferred Qualifications:
- Experience in e-commerce, omni-channel marketing, search engine marketing, or online advertising.
- Familiarity with advertising APIs, measurement pixels, and advanced performance marketing metrics.
- Proven track record of reaching and exceeding sales goals and winning the support of key stakeholders.
- Ability to perform well in a rapidly changing environment.
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Years of digital advertising and client-facing roles experience.
- Years of Ad Agency experience or similar role.
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Proven experience analyzing data and best practices to assess performance drivers and formulate enablement recommendations.
- Excellent oral and written communication and presentation skills with the ability to establish credibility with technical and non-technical business owners with advanced English skills.
- Strong ability to own relationships with programmatic trading desk managers and engage with multiple customer organizational levels to understand business objectives and a team player and collaborator.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.

Preferred Qualifications:
- Experience in e-commerce, omni-channel marketing, search engine marketing, or online advertising.
- Familiarity with advertising APIs, measurement pixels, and advanced performance marketing metrics.
- Proven track record of reaching and exceeding sales goals and winning the support of key stakeholders.
- Ability to perform well in a rapidly changing environment.
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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