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TikTok

TikTok Shop UK - Seller Incubation Account Strategist (Third-party Associate)

London, United KingdomSalesPosted Feb 3, 2026

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Responsibilities

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.
The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

1. Take full ownership of incubating high-potential SMB sellers by identifying their growth paths and supporting them in achieving key business milestones
2. Deliver tailored solutions through a combination of 1:1 high-touch seller diagnosis (to uncover pain points and growth opportunities) and scalable horizontal enablement programs
3. Manage communication channels (e.g., Lark groups, instant messaging) to drive mass account management activities such as forecasting, troubleshooting, seller education, and program rollouts
4. Lead and execute one incubation program end-to-end-covering proposal development, planning, execution, performance tracking, and impact evaluation with support from strategy ie. Online matchmaking events, live webinars etc.
5. Collaborate cross-functionally with category, operations, and product teams to unlock growth levers and ensure seller success based on their industry growth path
6. Monitor key performance metrics and provide actionable insights to improve seller performance and program effectiveness

Qualifications

Minimum Qualifications
- Bachelor's Degree or above, 1+ year work experience in BD/Sales/Account management
- Strong strategic thinking, business acumen, and analytical skills-able to translate data into actionable growth plans
- Excellent communication and relationship-building skills; capable of diagnosing seller needs and driving impactful conversations
- Self-starter with a strong ownership mentality and a proven track record of managing projects end-to-end
- Strong proficiency in English, both written and verbal, is required.

Preferred Qualifications
- Over 2 years of working experiences with both project management and BD/Sales/Account management experiences
- 1+ year work experience in BD/Sales/Account management, preferably in E-Commerce

Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's Degree or above, 1+ year work experience in BD/Sales/Account management
- Strong strategic thinking, business acumen, and analytical skills-able to translate data into actionable growth plans
- Excellent communication and relationship-building skills; capable of diagnosing seller needs and driving impactful conversations
- Self-starter with a strong ownership mentality and a proven track record of managing projects end-to-end
- Strong proficiency in English, both written and verbal, is required.

Preferred Qualifications
- Over 2 years of working experiences with both project management and BD/Sales/Account management experiences
- 1+ year work experience in BD/Sales/Account management, preferably in E-Commerce

Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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