162 jobs for "Strategy & Planning Lead"

Responsibilities

The TikTok Agency team partners with the UK's leading media agencies to help brands unlock growth, improve performance, and build long-term commercial value on the platform. This role sits within the Agency Solutions function and is dedicated to one of the UK's leading agency groups, with a focus on building deeper partnerships, improving performance credibility, and driving sustainable growth across that agency's portfolio.
TikTok is looking for an Agency Solutions Manager to build a strategic partnership within one major agency group in the UK. You will act as a consultative partner to that agency's planning, activation and performance teams, helping them improve campaign outcomes, unlock new growth opportunities, and scale client investment on TikTok. This role requires strong digital advertising expertise, commercial acumen, and the ability to influence stakeholders across the agency organisation and internal cross-functional teams. Success in this role will come from going deeper within one holding company, embedding in its planning cycles, and creating long-term impact through focused partnership.

- Partner deeply with one major agency group to drive revenue growth, improve campaign performance, and deepen TikTok adoption across that agency's client portfolio.
- Build trusted relationships with key stakeholders across the agency group, including Heads of Performance, Business Directors, investment teams, strategy leads, and activation specialists.
- Identify commercial opportunities within the agency patch and translate them into focused account plans, education programmes, and activation initiatives aligned to that group's priorities and planning cycle.
- Act as a performance consultant to agencies by advising on media strategy, auction dynamics, creative best practice, measurement approaches, and campaign optimisation.
- Lead strategic conversations grounded in internal and external data, producing clear narratives that support investment decisions and long-term business planning.
- Design and deliver agency education, workshops, and enablement programmes tailored to that agency group, increasing product understanding, improving execution quality, and accelerating adoption of TikTok solutions.
- Support agencies with campaign troubleshooting, issue resolution, and operational escalations, working closely with cross-functional teams to remove friction and improve service levels.
- Collaborate with sales, product, measurement, marketing science, operations, and support teams to structure and execute strategic initiatives that drive business outcomes.
- Capture feedback, agency needs, and product gaps from the partnership, and help shape internal priorities through clear, actionable recommendations.
- Contribute to agency-facing narratives around performance, measurement, and full-funnel effectiveness, helping position TikTok as a core growth partner.

Qualifications

Minimum Qualification(s)
- Experience in digital advertising, media, platform consultancy, agency partnerships, or client solutions, with a track record of driving commercial and performance outcomes.
- Strong understanding of performance marketing fundamentals, including campaign setup, optimisation, bidding, measurement, attribution, and reporting.
- Proven experience working with agencies, agency groups, or complex partner organisations in a consultative, revenue-focused, or client-facing role.
- Ability to build credibility with a wide range of stakeholders and influence decision-making across both agency and internal teams.
- Strong analytical and problem-solving skills, with the ability to turn data into practical recommendations and growth opportunities.
- Excellent communication and presentation skills, with confidence leading strategic discussions in a fast-paced environment.
- Highly organised and able to manage multiple agency priorities, projects, and deadlines with sound judgement.

Preferred Qualification(s)
- Experience working directly with a UK holding company or major agency network.
- Strong understanding of the UK media agency landscape and how planning, investment, activation, and measurement decisions are made within a major agency group.
- Experience developing focused programmes such as agency education plans, joint business initiatives, or performance improvement frameworks within a major agency partnership.
- Familiarity with measurement solutions, data integrations, incrementality approaches, and broader full-funnel media strategy.
- Experience collaborating with cross-functional teams to solve operational issues and deliver strategic projects end to end.
- Entrepreneurial mindset with the ability to work through ambiguity, identify opportunities quickly, and turn ideas into action.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Experience in digital advertising, media, platform consultancy, agency partnerships, or client solutions, with a track record of driving commercial and performance outcomes.
- Strong understanding of performance marketing fundamentals, including campaign setup, optimisation, bidding, measurement, attribution, and reporting.
- Proven experience working with agencies, agency groups, or complex partner organisations in a consultative, revenue-focused, or client-facing role.
- Ability to build credibility with a wide range of stakeholders and influence decision-making across both agency and internal teams.
- Strong analytical and problem-solving skills, with the ability to turn data into practical recommendations and growth opportunities.
- Excellent communication and presentation skills, with confidence leading strategic discussions in a fast-paced environment.
- Highly organised and able to manage multiple agency priorities, projects, and deadlines with sound judgement.

Preferred Qualification(s)
- Experience working directly with a UK holding company or major agency network.
- Strong understanding of the UK media agency landscape and how planning, investment, activation, and measurement decisions are made within a major agency group.
- Experience developing focused programmes such as agency education plans, joint business initiatives, or performance improvement frameworks within a major agency partnership.
- Familiarity with measurement solutions, data integrations, incrementality approaches, and broader full-funnel media strategy.
- Experience collaborating with cross-functional teams to solve operational issues and deliver strategic projects end to end.
- Entrepreneurial mindset with the ability to work through ambiguity, identify opportunities quickly, and turn ideas into action.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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